The Apogee Results Blog

 
Marketing Knows No Borders

Marketing Knows No Borders

Digital Marketing Knows No Borders: Digital Marketing in China In February of 2020, I found myself, along with many other China-based expats and Chinese tourists, returning to the epicentre of the COVID-19 pandemic. As I boarded a plane in Oslo, bound for Hong Kong –...

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Link Building a Longterm Strategy

Link Building a Longterm Strategy

How Link-Building is Crucial to Jump-Starting New Websites Backlinks are a vital part of how the Google algorithm determines your rankings.These links send signals that help search engines determine how trustworthy your content is and what keywords are associated with...

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Do You Understand Your Industry

Do You Understand Your Industry

    Legends of Marketing Series by Gary Hoover   Do You Understand Your Industry?   I have spent the last several years advising perhaps a thousand entrepreneurs and corporate executives on how to develop their strategies and grow their business.  These...

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Local SEO Strategies

Local SEO Strategies

When done well, a strong local SEO strategy will generate traffic and help your business compete with big brands. Knowing this we decided to team up with Jesse Mcdonald, a fellow SEO from Austin who works with IBMs global SEO team shares his insights during a podcast interview with hosts Michelle Stinson Ross and Robert O’Haver on Search Talk Live.

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Do You Understand Your Industry

Lessons from the Retail Apocalypse

    Legends of Marketing Series by Gary Hoover   Lessons from the Retail Apocalypse   As a student of retail trends and strategies for over 50 years, I believe true understanding of the rise and fall of companies requires a look at each company and industry...

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