The Apogee Results Blog

 
3 Pillars of Search Engine Optimization

3 Pillars of Search Engine Optimization

3 Pillars of SEO: How to Get Found on Search Search engine optimization, otherwise known as SEO, drives traffic to your website, enhances user experience, and is instrumental in generating qualified leads, all by obtaining search engine result prominence. While this...

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Facebook Marketing Strategies

Facebook Marketing Strategies

Social Media Strategy: Facebook Marketing Tips Social platforms and technology are constantly evolving so it can be frustrating trying to keep your social media strategy up to date. Facebook marketing is not just about showcasing visually appealing content. It’s...

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5 UX Best Practices that Benefit SEO Rankings

5 UX Best Practices that Benefit SEO Rankings

5 UX Best Practices that Benefit SEO Rankings User experience is a crucial component of your site’s design and marketing strategy that is often overlooked. UX impacts every aspect of your marketing campaign: from acquisition to conversion, particularly as it...

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Lower your Cost Per Acquistion

Lower your Cost Per Acquistion

Why Having Control Over Your Audience In Google Ads Is Important Nowadays it’s impossible to hang up a call with a Google Ads rep without being pushed toward some form of automated bidding. While there have been advancements with these various strategies, fully...

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Marketing Knows No Borders

Marketing Knows No Borders

Digital Marketing Knows No Borders: Digital Marketing in China In February of 2020, I found myself, along with many other China-based expats and Chinese tourists, returning to the epicentre of the COVID-19 pandemic. As I boarded a plane in Oslo, bound for Hong Kong –...

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Link Building a Longterm Strategy

Link Building a Longterm Strategy

How Link-Building is Crucial to Jump-Starting New Websites Backlinks are a vital part of how the Google algorithm determines your rankings.These links send signals that help search engines determine how trustworthy your content is and what keywords are associated with...

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Do You Understand Your Industry

Do You Understand Your Industry

    Legends of Marketing Series by Gary Hoover   Do You Understand Your Industry?   I have spent the last several years advising perhaps a thousand entrepreneurs and corporate executives on how to develop their strategies and grow their business.  These...

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Local SEO Strategies

Local SEO Strategies

When done well, a strong local SEO strategy will generate traffic and help your business compete with big brands. Knowing this we decided to team up with Jesse Mcdonald, a fellow SEO from Austin who works with IBMs global SEO team shares his insights during a podcast interview with hosts Michelle Stinson Ross and Robert O’Haver on Search Talk Live.

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Lessons from the Retail Apocalypse

Lessons from the Retail Apocalypse

    Legends of Marketing Series by Gary Hoover   Lessons from the Retail Apocalypse   As a student of retail trends and strategies for over 50 years, I believe true understanding of the rise and fall of companies requires a look at each company and industry...

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How to Make a Strong Digital Start in 2020

How to Make a Strong Digital Start in 2020

  Fast Out of the Gate: How to Make a Strong Digital Start in 2020 by Chris Glazer When I was in business school, I was introduced to many impactful minds of past and present business leaders. Somehow, the quote that stuck the most is from perhaps the oldest modern...

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2019 Award Winning Agency

2019 Award Winning Agency

2019 Award Winning Work   by Michelle Stinson Ross     During the fall conference season, Apogee Results was honored with the recognition of our industry peers for a sample of the work we do all year long for our clients. On October 9, 2019 the outstanding local...

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Influencer Marketing: The Next Big Thing

Influencer Marketing: The Next Big Thing

Influencer Marketing: The Next Big Thing by Lena Schulz Webcology takes a deeper look at the ecosystem of the internet as it affects webmasters and web marketers. Host Jim Hedger talks with Apogee Results head of marketing Michelle Stinson Ross about the past, present...

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Apogee Results Honored in 2019

Apogee Results Honored in 2019

  Apogee Results Honored in 2019 US Search Awards The US Search Awards is regarded as the premiere celebration of SEO, PPC and content marketing in the US and celebrates and rewards the expertise, talent and achievements of the search industry. Launched in October of...

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Humanizing Your Business

Humanizing Your Business

  Legends of Marketing Series by Gary Hoover Humanizing Your Business   The Internet can be an impersonal world.  As much as we love Amazon and eBay and know that somewhere behind those facades are real workers and real sellers, the customer experience can...

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The Power of Cross-Promotion

The Power of Cross-Promotion

  Legends of Marketing Series by Gary Hoover The Power of Cross-Promotion   The idea of working with other companies to build your sales has been around a long time in many situations. Most of my life has been in retailing.  My friends and I built the first...

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Launching a Growth-Ready Business

Launching a Growth-Ready Business

Launching a Growth-Ready Business by Kyle Nations Bill Leake, founder and CEO of Apogee Results, joins the conversation on the Angel Investor’s Network podcast with host Laura Rubinstein, of Social Buzz Club. During this episode of the podcast, Bill shares his...

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Splashing Outside the Digital Box

Splashing Outside the Digital Box

Legends of Marketing Series by Gary Hoover   Splashing Outside the Digital Box Today’s marketers and retailers, online and off, face more competition for the customer’s attention than at any time in history. Those customers may spend record amounts of time on...

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2018 Award Winning Work

2018 Award Winning Work

2018 Award Winning Work by Michelle Stinson Ross During the fall conference season, Apogee Results was honored with the recognition of our industry peers for a sample of the work we do all year long for our clients. In October of 2018 the fully integrated work we do...

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The Marketing Lessons of Sears, Roebuck

The Marketing Lessons of Sears, Roebuck

Legends of Marketing Series by Gary Hoover   The Marketing Lessons of Sears, Roebuck For 60 years, Sears was the largest general merchandise retailer in the world, the most profitable retailer, and the most feared by competitors.  In October 2018, this once-great...

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Launching a Product, Changing the World: 1964

Launching a Product, Changing the World: 1964

Legends of Marketing Series by Gary Hoover   Launching a Product, Changing the World: 1964 It is April 7, 1964.  One hundred thousand businesspeople gather in 165 the company’s offices across America to hear the news.  That morning at 8:30 AM, a chartered train...

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Gary Hoover: Legends of Marketing

Gary Hoover: Legends of Marketing

Gary Hoover: Legends of Marketing We are so pleased to announce a collaborative education partnership with entrepreneur and business historian, Gary Hoover.  Gary blends a passion for the historical study of leadership with an engaging talent for storytelling. In this...

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6 Tips for SEO-Friendly Content

In latest years, Google has emphasized the importance high-quality content. Google has published a couple of guidelines to help guide developers to write better documentation. While that might be a good way to get some clues, let’s make things simple and dive into a...

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iOS 11: Bing vs. Google

The Newest iOS Update – Why do marketers care?   Earlier this week, Apple released the iOS 11 update. Following their recent keynote and the corresponding hullabaloo around the new Apple watch, iPhone 8, and iPhone X releases – this software update largely went...

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Top 5 Ways To Win in Voice Search

  OK, Google: What are the top five ways digital marketers can prepare for the voice search takeover? For years now one of the trendiest, and simultaneously most inconclusive, topics among digital marketers has been the ground-breaking shift from traditional to...

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The End of Digital Advertising

It’s ‘the End of Digital Advertising as We Know It’ – and I feel fine. Well, this is it – it’s the end of digital advertising as we know it. And, quite frankly, I feel just fine about it. Data suggests Procter & Gamble and Unilever...

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Is SEO a Good Investment for Your Small Business?

In our blog post, SEO Tips for Small Businesses, we addressed the importance of developing your SEO strategy for your small business and provided tips to help get you started. Today I want to discuss the next big question every small business owner asks: is SEO a good...

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SEO Tips for Small Business

The term SEO, or “Search Engine Optimization,” is likely to produce a glazed-over look for a lot of people who just don’t know what you are talking about, but if you have a business or are thinking of developing a business, this is a term you need to know. SEO is a...

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Wildfires Rage In Central Texas

As you may or may not have heard by now, there are some pretty serious wildfires going on around our beautiful city. While no one at Apogee has been directly affected by any of the fires, our hearts still go out to those who have lost their homes, livestock, pets,...

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Post-Holiday PPC Clean Up

Ahhh, holidays. I’m guessing that about 50% of the country is hung over this chilly Monday morning due to either romantic champagne &  wine with a loved one, or contrary tequila shots & beer with friends or the TV. As you try to shake off the after-effects...

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Your Site Needs an Espresso Shot

During PubCon Vegas 2009, Matt Cutts hinted that Google will start considering page load time in their organic search ranking algorithm in 2010.  Google already factors the time the pages on your site take to populate into its quality score, a metric used for Pay Per...

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Picking Your Poison: PPC vs SEO Keywords

Dart throwing, names in a hat, coin tosses, and binge drinking are all accepted formulas for devising a list of keywords for an SEM campaign. There is however differences in creating paid search keywords versus natural search keywords. The main difference paid search...

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