Digital Content MarketingMore than a Blog Post
Has the engagement and interaction with your site content dropped? Do you tend to write about a small set of topics over and over again? Our content marketing specialists can help you refresh your content and breathe new life into how you inform and educate your customers and community. Our content marketing team can also bring your subject matter experts up to speed on how to listen for the questions and concerns of your potential customers. We take you through the current best practices in writing copy that is visible in search engines and valuable to customers. Working with us to compellingly communicate your brand story will help you get recognized by key influencers across the web and found by your prospective customers. Paired with other marketing strategies, such as SEO and PPC, we take a holistic approach to give your brand the leading edge in your industry.
Content Marketing Services
We will help you evaluate the big picture and set your content creation team on the right path. We often advise clients from a wide variety of industries on all parts of the process, from auditing the current state of content marketing, brainstorming with you around buyer personas and topic expertise, to working side by side producing content that will appeal to your target audience and contribute to revenue.
Planning is crucial to content creation and publication in the digital age. Despite advances in technology giving businesses nearly infinite space to educate, delight, and inform their customers, the tried and true practices of organizing on a classic editorial calendar have never left us. Our content marketing specialists are here to help you create an effective content marketing strategy to plan, create, and manage your content calendar.
Even though a finished content project could include images, video, or audio, written content is still a very valuable channel to reach your audiences. Our team of content creators can craft long-form white papers, email newsletters, and blog articles. We can help script videos and podcasts, or layout infographics. We can also write short-form copy for social media posts, ad copy, and much more all while maintaining your company’s communication tone and style.
Even the greatest content planning and content creation cannot drive business if the content is not seen and discovered. We take content marketing beyond just publishing to your website or other online platform. We will help you schedule and post messages in social media to drive visitors to that content and help them begin their customer journey with your brand. We can also help you share the value of your content with journalists and influencers to amplify your brand within your industry.