PPC Consultation

We offer PPC consultations. We started offering our pay per click consulting services in Texas 20 years ago. Respected companies regularly seek us out for a second opinion. We recently audited several hundred Honda dealer PPC accounts for JD Power. Our PPC team was able to offer tips that would immediately increase ROI for Honda.

PPC Consultancy

What is a PPC consultancy? A PPC consultancy offers professional advice to companies seeking to maximize return on investment for paid media. We currently have three full time team members on our PPC consultation team. Andrea Liserio is our newest ppc consultant. She has spent the last 7 years in ecommerce, assisting in the growth of D2C and B2B client needs. Her focus is on Paid Search campaign strategies, growth, and implementation. Andrea is based in Austin.

PPC Consultant Andrea Liserio

Pay Per Click Consulting

Pay per click advertising provides businesses with the ability to exponentially increase leads and revenue within their markets. Our PPC team constantly monitors your PPC message to ensure that it is strong and located at the top of the search results. Our team of experts design and implement paid digital media campaigns to help our clients find customers, generate leads, and increase sales. Quality PPC campaigns will contribute to higher conversion rates. Our consultants know the best bidding strategies for each platform. We have the Google Ads platform memorized. We know how to quickly find the relevant and attainable keywords. Apogee’s PPC team has many years of experience creating well-written copy. Our reporting process measures the results in an easily readable format. At the end of the day, positive ROI for our clients is what is most important to us.

Request Your Complementary PPC consultation and PPC Report Card today! Apogee will help you determine if you are getting the most from your PPC campaigns.

Search Engine Optimization in Austin TX

Apogee Results is an Austin TX search engine optimization agency that has been providing SEO services for 20+ years. We enjoy the coffee shops. We enjoy the Town Lake trail. We enjoy music. We enjoy the outdoors. We enjoy Austin culture. Austin has mostly boomed over the last two decades. But there have been difficult periods that have caused other SEO companies to cease offering services. SEO tools have changed significantly during this time. SEO has become much more competitive. And doing business in Austin has become more competitive. Apogee’s 20+ years of experience proves that we know how to win in this competitive environment. With Apogee’s help, your business can experience positive results. Apogee can bring you more leads and customers. This could cause your local Austin business to grow exponentially.

Sunshyne SEO consultant

Search Engine Optimization Austin TX

Apogee knows the market. Apogee knows Austin local SEO. We actually neglected our local SEO for the last three years. But we were still able to generate leads because our Google Business Profile and website had significant authority in the prior years. Google Business Profile (formerly Google My Business) is the primary tool in local SEO. These Google Business Profiles show before the standard search list. Being near the top of the profile list is super important. The profile is like social media. The more you post and interact with customers, the more likely you are to generate leads.

This blog post has been created in order to show up one page one for Austin focused SEO keywords. Our SEO analysts research local markets for our clients and then recommend keywords to target based on difficulty and authority. Apogee’s website has significant authority in the Austin SEO space so it will not be difficult for this article rank near #1 for our targeted keywords.

Contact us today to schedule a coffee, lunch, or Zoom meeting to learn how we can provide the best SEO services in Austin.

Local SEO Company in Katy

We are a SEO company working in Katy. Katy is a great place to start a business! The area has excellent parks and community organizations. Katy ISD is one of the best school districts in Texas. Katy is one of the fastest growing cities in Texas. We started offering our search engine optimization services in Texas 20 years ago. Our SEO company can help your business succeed in fast growing Katy.

SEO Katy Map

Local Katy SEO Company

What does it mean to be a local SEO Company in Katy? It means we know the market. We know the potential and we know the competition. Apogee is here to guide your local SEO growth. Google Business Profile (formerly Google My Business) is our primary focus. Many successful businesses have great Google Business Profiles that bring in more customers than their website. Quality photos and reviews are what matters most here.

SEO in general can be broken down into three important categories. The first step in building great SEO is to make sure that Google can view all of the important content on your site. This is called technical SEO. We audit your site to see what improvements can be made. The next step is to create content that is targeted at what potential customers are looking for. This could be as simple as changing a few words of your existing content. The third step is to work with other high ranking sites to get them to recognize your site with a link. It is important that quality sites ‘vote’ for your website with a link so that Google will respect your website.

Search Engine Optimization Consultant Katy

Daniel Spenrath is our search engine optimization consultant assigned to Katy. Daniel is an Aggie with a Computer Science degree. He enjoys eating international food, biking, sailing and visiting the Kemah Boardwalk. And he enjoys everything related to Texas A&M University. He is looking forward to helping local Houston area businesses rank #1 on Google. Daniel works with a team of SEO consultants based in Texas. He specializes in technical SEO and SEO strategy. Daniel is also assigned to Sugar Land. Contact Apogee today to schedule an appoint with Daniel.

Local SEO Services in Sugar Land

We are now offering local SEO services in Sugar Land. We are excited about being a part of the growth of small and medium sized businesses in Sugar Land. Apogee has been offering its services primarily in the Austin area for the last 20 years. Now we are bringing our professional SEO service to Fort Bend County. Sugar Land is home to some of the top tech talent in the world. Our research shows that many startups are located in Sugar Land.

Map of our SEO service area in Sugar Land

Local SEO Services Targeting Sugar Land

Is your business focused on the local Sugar Land market? You might not be hitting your target Sugar Land customers. Apogee is here to help you optimize your business for local SEO. Google Business Profile (formerly Google My Business) is the primary way local businesses appear in Google search results. Google Business Profile is similar to social media in that it allows for customer interaction and feedback. Google reviews can make or break a business. Quality targeted photos can have a huge impact on customer interaction.

SEO Services

Is your business focused on a larger market? Do you serve all of the Houston area? Do you serve all of Texas? Are you nation wide? If you are in a non competitive niche market nationally SEO can be easy. Apogee can perform a competitive market analysis so that you will know how much time and effort is required to rank on page 1 for your target market. Apogee focuses on three areas in SEO: technical SEO, content, and link building. Technical SEO makes the site easier for Google to rank. Content creation and modification make the site consistent with what people are searching for. Link building builds brand recognition so that your business is taken seriously. Apogee has generated exponential organic SEO growth for its customers. Exponential SEO growth creates more leads, customers, and revenue growth. Apogee knows the importance of ROI. Request Your Complementary SEO Report Card today. Apogee can help you determine if you are getting the most from your current SEO campaign.

SEO Consultant Sugar Land

Daniel Spenrath is the SEO consultant assigned to Sugar Land. Daniel is a proud Aggie. He graduated from Texas A&M University in 2001 with a computer science degree. Daniel enjoys the technical and competitive aspects of search engine optimization. Daniel specializes in technical SEO and marketing strategy. Daniel is available to come speak at your next event in Sugar Land.

Link Building a Longterm Strategy

How Link-Building is Crucial to Jump-Starting New Websites

Backlinks are a vital part of how the Google algorithm determines your rankings.
These links send signals that help search engines determine how trustworthy your content is and what keywords are associated with said content. The quality of these links matters getting a large amount of low-quality foreign links is not going to help your site. Because your website is brand new, it has no “Domain Authority.” Domain Authority is how trustworthy Google views your site and is a metric developed by the SEO company Moz.  It is important to note that this is a process and takes time.

How does your site rank?
Moz offers a free tool: https://moz.com/domain-analysis
Below is an example of a link-building campaign to improve Domain Authority.

The Challenge:
A top software company came to Apogee Results five years ago with a brand-new site
that had no referring domains and a domain rank of 0 (due to it being new!). Our goal
was to build high quality links that would set the foundation for future long-term success.

Objective:
Increase Domain Rank year over year and send the right keyword signals to Google.

Strategy:
The SEO team had quite the task- create quality links monthly to increase Domain
Authority over time. To accomplish this goal, the Apogee team used it’s internal process of deep keyword research to build strategy, and writing high quality content that is published around the web on high quality sites. Building intentional links helped assist with Domain Authority leading to increased rankings for keywords, increased traffic, and more conversions. Below you can see the referring domains built over time:

 

 

As you can see below, the domain rank with consistent Link-building efforts does take time to go up. It takes time for Google to recognize and value these links, and it can go up and down over a period of time before it takes off:

SEO is notorious for taking a long time (this one year case study is a prime example), but the results are undeniable, long term linkbuilding will increase Domain Authority significantly.

What about traffic? It is great to have Google rank you site higher from a Domain
Authority standpoint, but does that really bring in more traffic & potential customers?

The data says YES! See the traffic numbers over time:

Want Deeper Insight into your Backlink Profile?

Fill out the form below to request a complementary evaluation of your digital marketing today.

Request Your Evaluation

Local SEO Strategies

Local SEO Strategies from Search Talk Live

by Lena Schulz

Local brick and mortar businesses can coexist with the digital marketplace as long as they invest in their online real estate. When done well, a strong local SEO strategy will generate traffic and help your business compete with big brands. The easier it is for customers to find local businesses via search, maps, videos or social media, the greater their chances of increasing valuable foot traffic. Here’s how Jesse Mcdonald, a fellow SEO strategist from Austin, uses his years of creating delightful user experiences to help local businesses function well on-line and off.

Most of the following strategies stem from Jesse’s golden rule: be smart. Take time to think about your own desired experience. He emphasizes the importance of creating the most efficient search experience possible. 

  • Focus on the foundation: Keyword Research This is an important step even for someone who is unaware of the technicalities of SEO but wants to be found online. Basic keyword research should be done first, either for your business name or a non-branded term (i.e. “best coffee shop in Austin”). Having a solid foundation of the fundamentals on your site is everything. Without it, you end up working harder in the long run. 
  • Efficiency wins. Make sure the site structure makes sense. Does the topical category flow help build authority to those subjects that your site delivers valuable content on? When it comes to your webpage, making sure those keywords you’ve researched match the intent of the page is the next step. If it is a blog post, is it actually talking about what makes your business the best coffee shop in Austin? Local sites are often thrown up quickly and without a design team in place, leaving them under-informed on what is needed to properly develop a site that functions with the highest level of efficiency.
  • Audit everything. This is just as important as producing quality pages full of the relevant content your users are looking for. Comb through and get rid of leftover internal links pointing to inaccurate pages, as this can cause unnecessary redirects. Take time proofreading and cutting out any inefficiencies in the flow of equity from page to page. 
  • Investigate the competition. Finally, take the time to look through competitor sites to see what they are doing and how you can do it better. How can you stand out?

Which Aspects Are Often Overlooked?

Page speed and mobile-friendliness are qualities that shouldn’t be taken for granted, even with local businesses. Most of Google’s ranking algorithm is mostly unknown, however they have publicly confirmed the significance of page speed. A surefire way to boost your sites speed is to use plugins sparingly. Although it can be tempting to overload a page with plugins as a way to minimize the amount of code writing needed, they will end up adding extra bulk and cluttering the page with unnecessary javascript and CSS. Jesse notes that even a couple seconds can significantly drop the site in rank. Therefore he encourages running a speed test before and after making changes so that you have a benchmark.

How Can Schema Help?

Whenever Google discusses organic search, schema markup is always a part of the conversation. Structured data is a way for businesses to describe to Google what the important information is on their webpages. Using structured data is almost like talking to Google, telling it what your site is really about. JSON-LD is the language or code that search engines understand and schema is the best tool to create the markup you need for your pages. Managing how the data is structured and how the search engines understand it, restores your control over your brand.

 Schema markup also produces rich search results that give users more accurate information about the website and more relevant answers to their queries. It is the best way to give the search engines direct knowledge about what you are offering them, showing them good reasons to rank you. Even before the link is clicked a customer searching for your products or services has a lot of clear and important information in front of them.

Constant updates and additions are added to schema to continually improve it. For example, there is a schema markup called Speakable for voice snippets which allows you to highlight lines of text that you want verbally readout. This text-to-speech conversion helps ensure your site complies, is user-friendly for the visually impaired and clarifies content for voice queries when using Siri, Cortana, or Alexa, etc.

For those who need help getting started, Joe Hall’s JSON-LD Schema Generator is a tool that can be used to quickly create the correct JSON-LD for any page on your site. Spammy schema not only fails to serve its purpose but can also flag manual fees. Jesse strongly recommends using the Google Structured Data Testing Tool to make sure it validates before going live so you know you’re getting it right. 

Google My Business

This is a highly underutilized SEO advantage that a lot of local businesses don’t use or know even exists, but it’s one of the most important elements. Once listed with Google My Business, your business will be much easier for people to discover as it will show up as a verified business on Google Maps as well as the sidebar on the Google search page.

Just getting the NAP (Jesse’s shorthand for Name, Address, and Phone Number) marked up is a simple start and sends a huge signal to Google. Also including any active social platforms can help build relevance. Your Google My Business listings will provide your contact information to potential customers so it’s crucial that you ensure these details are up to date, consistent and error-free. Mistakes and mixed messages can confuse potential customers and result in a drop in ranking.

Including honest reviews in those rich text ads is another way to attract customers. While having Google, Bing, and Yelp reviews is helpful, Jesse advises creators not to underestimate the power of having reviews posted directly on your site. He cautions against marking up reviews from third-party sites, as it can be flagged and your site may be penalized. Allowing users to leave genuine reviews directly on the site allows you to put markup code on it and provides a great opportunity to stand out and improve local presence. Nobody is perfect, and only showing 5-star reviews isn’t always the best way to present a successful business. Displaying an honest consumer perspective is an opportunity to show potential customers that your business makes an effort to provide the best services possible and is open to growth and self-improvement. 

Your customers are living in a digital world and are looking for you and your products. If you can outshine the competition the above tips will get you on the right path to success. If you would like to learn how the marketing team at Apogee Results can help you implement these strategies and more, please visit our Search Engine Optimization page or fill out the contact form here in the blog post.

Jesse McDonald is a global SEO strategist for IBM. The personal insights and important tips in this piece were part of a podcast interview with hosts Michelle Stinson Ross and Robert O’Haver on Search Talk Live. A local SEO specialist and experienced conference speaker, Jesse began his career focusing on SEO at several smaller agencies before branching into global e-commerce, eventually leading him to his current position at IBM.

Lena Schulz is Apogee’s newest Social Media and PPC Full Time Intern. She graduated from Loyola University Maryland with a degree in International Studies and Marketing. She assists our team by providing clients with community social media management, PPC strategy and content writing. In her free time, she loves to work on graphic design, discover new foods and relax by the nearest body of water.

To get updated information about the team at Apogee Results, please follow us on your favorite social media channels.