Conversion Rate Optimization (CRO)

Improve Conversion Rates and Increase Conversions

What is CRO and How Does it Help?

Conversion rate optimization (CRO) consists of iterative testing and data analysis geared towards better understanding how users interact with your website in order to increase conversion rates and ultimately conversions. With respect to internet marketing and business in general, converting your current audience at a higher rate is often a cost-effective alternative to acquiring a new audience. By strategically testing and measuring the impact of things such as different page layouts, button colors, messaging and just about anything else that a user sees when arriving at your site, CRO enables businesses to identify what resonates best with their audience, and improve user experience in a way that positively affects conversion rates.

Conversion Optimization Services

A/B Testing

One of the most basic yet effective tactics for CRO campaigns is A/B testing. Specifically, this is when two versions or variations of a webpage are tested against each another in a controlled testing environment. The primary goal of these experiments is to determine whether one iteration of the page performs better than the other. What’s more, A/B testing is an extremely efficient method for determining the most effective version or variation of any particular element(s) on a webpage or website.

Multivariate Testing

Multivariate testing takes A/B testing a step further. Using this method, we are able to test the performance of more than just a single element (commonly called variables) on a webpage or website. Moreover, multiple tests can be run simultaneously. The most significant advantage of multivariate testing is that it allows you to understand how multiple elements of a page (or even a website as a whole) interact with each other and the implications with respect to both user experience and conversions.

Heatmap Analytics

Heat-map analytics allows you to see exactly where users are clicking on a particular webpage. In combination with A/B and multivariate testing methods, the power of heat-map analysis plays a powerful role for more complex CRO campaigns. By understanding where users click (and where they don’t), we can better understand user behavior and optimize accordingly in order to develop the best possible variation of a page and increase conversions.

Apogee was a tremendous partner in helping us implement Google Website Optimizer. They educated us on the value of the tool and then helped us implement a program that improved our conversion rates by 216%! Needless to say, now all of our campaigns use GWO when applicable.

Jason Kapler

Marketing Programs Manager, Asure Software

Why Choose Apogee Results For Your CRO?

Learn More About Your Customers

We all know our customers right? So how is it that our conversion rates aren’t what they should be? There are a number of variables that people look for when they visit a site. Many pages push too hard for a sale and overlook vital information, some pages are difficult to use, and some pages simply do not offer a clear pathway to conversion. By testing various best practices you can start to gain better understanding of the needs of your customer base and the barriers that they are facing.

Highly Strategic Campaigns and Improved ROI 

Our CRO campaigns leverage a combination of strategies centered around coordinated multivariate or A/B testing and audience awareness. We help you maximize your ROI through iterative testing and data-led optimizations that generate more leads and ultimately more revenue for your business. What’s more, our conversion rate optimization campaigns help improve your bottom line while also reducing the chance that your audience will end up becoming your competitors’ customer.


Find out what our conversion optimization specialists can do to improve your ROI.