The Apogee Results Blog

Your Site Needs an Espresso Shot

During PubCon Vegas 2009, Matt Cutts hinted that Google will start considering page load time in their organic search ranking algorithm in 2010.  Google already factors the time the pages on your site take to populate into its quality score, a metric used for Pay Per...

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Picking Your Poison: PPC vs SEO Keywords

Dart throwing, names in a hat, coin tosses, and binge drinking are all accepted formulas for devising a list of keywords for an SEM campaign. There is however differences in creating paid search keywords versus natural search keywords. The main difference paid search...

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