Paid and Organic Search- B2B Products
Two Problems, One Solution
The client, a major medical device manufacturer, was experiencing a high cost per acquisition through their paid search advertising. In addition, the client needed to gain more business through their organic search channel.
Apogee Results conducted a thorough analysis of the existing paid search marketing strategy and tactics. Apogee Results also conducted a detailed SEO audit and from that analysis developed an organic search strategy to improve the client’s target rankings.
Lower Cost Per Acquisition
Significant Increase in Organic Search Traffic
Site Traffic Improvement
By organizing, expanding and optimizing the client’s Paid Search (PPC) campaigns, and with daily reviews and tweaks, Apogee Results delivered more leads for less cost. Overall the client gained more leads for less cost with Apogee Results.
The client’s website consists of many product pages as well as being rich in content on their industry. They had trouble with duplicate content issues, as well as unruly URL structures, among other things that kept them back in rankings.
With Apogee Results’ comprehensive organic search (SEO) strategy our client gained more highly qualified traffic for their most important phrases.