Free white paper: Marketing Automation & Personas: Know Your Target for Improved Demand and Lead Gen Performance
Interest in marketing automation is growing rapidly, with more and more marketers looking to get in on the lead nurturing action. That being said, marketing automation software is not a one-step fix for your demand and lead generation problems, and if incorrectly mapped can lead to more headaches than what you had before. One thing you can do to ensure marketing automation success is to make sure your marketing automation software and rules are correctly mapped to your personas (which are the online marketing secret weapon). Check out our white paper to find out why personas are so important to successful marketing automation use.