Online marketing is littered with fails; from the small business that fails to claim their Google+ Places page to the Enterprise level B2B that thinks social media isn’t worth the time, it’s easy to fail at social media marketing. Optimizing social media goes far beyond keyword research, search engine optimization and backlinks–rather, it encompasses all of those things and more. Join us for a lively webinar discussing common social media fails–and how you can avoid common social media optimization fails.
Webinar: Pinterest and SEO: Optimize Your Boards for Maximum Success
Thursday, March 29, 1 p.m. EST
Speakers:
Bill Leake, CEO, Apogee Results
Susonnah Gonzalez, SEO Analyst, Apogee Results
Description:
Everyone’s jumping all over Pinterest, for work and for play. While some marketers have figured out a clear Pinterest strategy, others are still scratching their heads trying to make sense of the latest, greatest social network. Then there’s the question: How do people even find your stuff on Pinterest?
Just like with your website and other social media platforms, SEO can help. In fact, Pinterest is perfect for some good, old-fashioned SEO optimization–helping you to be found on the hottest website around.
Join us as we go over a quick overview of what Pinterest is, how it can help (or even not help) your business, and how to drive traffic that will hopefully convert to leads and/or sales.
Webinar: Improving Your ROI: The Fundamentals of Demand Generation and Marketing Automation
Thursday, February 23, 1 p.m. EST
Speakers:
Craig Tomlin, VP Online Marketing and User Experience, Apogee Results
Lisa DeSouza, President and CEO, RPM Demand
Description:
Join hosts Craig Tomlin, VP of Online Strategy for Apogee Results and Lisa deSouza, President and CEO of RPM Demand, as they discuss the key to creating a holistic Demand Generation Strategy as well as implementing and running a comprehensive marketing automation system. Attendees will come away with a solid knowledge of key concepts of marketing automation and demand generation, the current marketplace, a high level strategy and the pitfalls that most marketers encounter when utilizing a marketing automation system.
Missed last week’s webinar on 2012 online marketing trends? Never fear! It’s now available on demand for you to watch at your leisure. Enjoy!
Speaker:
Aubrey Curry, Marketing Manager, Apogee Results
Description:
The landscape of online marketing is changing–there’s no denying that fact. Those changes, while foreseeable, often come with their own set of questions. How do I implement that? How do we address this issue? What the heck IS that? Join us for a lively discussion on what we think the 2012 online marketing trends will be, and how you can embrace each of those trends in order to have a successful 2012 that’s full of great leads, improved ROI and happy clients.
The landscape of online marketing is changing–there’s no denying that fact. Those changes, while foreseeable, often come with their own set of questions. How do I implement that? How do we address this issue? What the heck IS that? Join us for a lively discussion on what we think the 2012 online marketing trends will be, and how you can embrace each of those trends in order to have a successful 2012 that’s full of great leads, improved ROI and happy clients.
If you missed our webinar on Wednesday, you missed a great one. “Persona Non Grata: The Online Marketing Secret Weapon” was chock full of need to know info regarding personas, including a statement that should be obvious to most marketers, but that I think all of us forgot from time to time: “More effective communications leads to increased sales.”
“What does communicating effectively have to do with personas?” you ask. It has EVERYTHING to do with personas.
See, personas allow us to better understand our target audience, the tasks they are trying to complete, their pain points, and how they interact with our company’s website and content. Knowing those things allows us to better design our site, create better content that’s much more direct in its purpose, and to essentially create an emotional connection between ourselves and the person on our website. And as all marketers know, creating that emotional connection is super important to getting that person to pick up the phone or fill out a contact form, thus getting them into our sales funnel.
Craig went over a lot more in the webinar, too, and I highly suggest you view it when you get a chance. And as always, feel free to leave your thoughts/questions regarding personas, or contact us if your company needs help developing their personas.
Event Marketing, Experiential Marketing, Hyper Events, Local Events, Virtual Events…we aren’t here to debate the fact that events can be an effective way to reach and engage an audience. However, event marketing is changing and transforming rapidly. It isn’t surprising that the top two reasons why companies host events are to educate and generate leads. With multiple tens of billions of marketing dollars are still being invested annually (up to 20% of some marketing budgets) into live events and the surrounding booths, media, travel, hospitality, and both online and offline promotional dollars, event effectiveness and ROI are more important than ever.
Learn how, with just a fractional redirection of event spend into pre-, during- and post-event digital budget, you can take your event success to the next level, completely outflank the competition, and make your field marketing and sales organizations gleefully happy (not to mention your prospects and customers).
Specific Questions Answered:
1. What’s the current status of event marketing and what does the future hold in store?
2. How to optimize your event marketing budget with the various online channels
3. How can digital presence and investment be a game-changer?
4. What do you need to do to ensure your events have not only high attendance, but HIGHER, MEASURABLE ROI?
On Thursday, September 8, our very own Bill Leake will be presenting Double Your Google AdWords ROI: 9 Steps to Stop the Insanity and Increase the Profits from 1-2 p.m. EST. If you currently manage a paid media campaign or plan on measuring a paid media campaign in the future, you won’t want to miss this marketing webinar.
You will learn practical steps that will help you to:
Create better text and graphical ads that outperform the competition
Determine the REAL return on investment and the right amounts to bid
Consider conversion at EVERY step of the campaign
Greatly reduce wasted spend
Build a culture of continuous improvement, with your agency or your internal team
Have a fundamental tactical structure underneath your Paid Search accounts that maps to your strategy
Want more info? Visit our webinars page and register today–you won’t want to miss it! Oh, and did I mention it’s free?
