Miss SXSW? Or maybe you were there but had to make tough decisions regarding which panels to go to? Never fear! Recordings from ALL SXSW Interactive sessions are now available on the SXSW website (just go to the schedule section and check out the sessions you want to listen to), including Apogee’s two sessions. So, if you missed them back in March, now’s your chance to hear them now!
Now that I’ve had a few days to recover after seven straight days at SXSW, I’m finding that in a weird sort of way I’m already missing it. I realize that probably sounds a little odd, but it’s true. Granted, I don’t miss having incredibly sore feet or falling asleep while standing up (true story–one night last week I was so tired I literally fell asleep while standing up) or fighting downtown Austin congestion, but I do miss meeting new people and learning.
I learned a lot from the sessions I went to, and yet I don’t feel like I learned enough. I wanted to go to more sessions, and there were so many that were scheduled at conflicting times that I had to miss, so I feel like I could have learned more. Should have learned more. I’m one of those weird, geeky people who loves learning, and who learns best when there’s an open discussion and exchange of ideas, which is at the heart of what SXSW Interactive is. Instead of focusing on all of the great things I didn’t get to learn, though, I’m going to focus on what I DID get to learn. (more…)
View from the stage
Yesterday I had the joy (terror?) of being on my very first SXSWi panel. Actually, forget very first SXSW panel–it was the first public speaking I’d ever really done at a conference. To be honest, the last time I’d really done true public speaking was when I defended my grad school thesis, and that was back in 2008.
Needless to say, this was a little bit of a big deal. (more…)
#sxsw #iPadA11y
Marty DeAngelo, VP/Director, Interaction Design, Digitas Health
So I’m here for what is the final day of SXSW 2012, which is the marathon of interactive info-overload. And much like the last .2 tenths of a marathon the end is in sight, if we can just get there. If you’ve not attended an SXSW interactive conference you need to. And if you have but haven’t been recently I would recommend coming back, it’s bigger, badder and better than ever. (more…)
Day three? Four? Of SXSW now. I’ve been working in the Apogee Results booth all day, but finally managed to get away for our CEO’s session with Lauren Vaccarello of Salesforce.com and Maura Ginty of Geographic Expeditions: Everything You Need to Know About B2B Marketing. Looks like it’s going to be another well-attended session! (more…)
#sxsw #Abundance
Peter Diamandis speaking at SXSW 2012 on Abundance
Speaking is Peter Diamandis, father of such amazing inventions as The X Prize and Singularity University.
He starts.
We live in a time where we can literally do anything or solve anything or talk to almost anyone, or everyone. (more…)
#sxsw #simplerUX
David Hogue
David Hogue speaking at SXSW 2012
And for our next live blog session we’re going to learn about how much time, work, effort and expertise it takes to make things simple. Our instructor is David Hogue. (more…)
Standing room only!
There’s admittedly a smorgasbord of sessions to go to during SXSW, and it’s often hard to choose just one. For example, the session Y Rappers R Better Marketers Than U is directly up against a Conversation with Joss Whedon. I’m a huge Buffy the Vampire Slayer and Angel Fan, so this decision was not an easy one to make. That being said, location, weather and topic (not to mention the fact that the Whedon session will probably be standing room only), prompted me to attend this session. Here’s hoping it’s as interesting as it sounds. (more…)
#sxsw #patterns
Panel for Brand as Patterns SXSW 2012 Session
Day 2 everyone, so hang on for a huge day and here with go with our first live blog session
Greg Johnson, Marc Shillum, Robin Lanahan, Walter Werzowa (left to right)
Shillum starts, let’s start about patterns and 10×10. I wrote a white paper for Method, a design company. A brief summary: (more…)
As the marketing manager for Apogee, one of my responsibilities is marcom and branding. I love branding and strategy, and to be honest, social media is something I continuously work to harness. So when I saw this session pop up I thought, “Hmm, sounds interesting.” It didn’t hurt, either, to see who the panelists were:
