In today’s day and age, reputation can make or break a business. With information so readily available online, it is essential to keep an eye on what people are saying about your business. Hopefully it’s easy for you and your business alike to keep up a positive reputation, but sometimes getting a bad review, unkind words from a disgruntled customer, or exaggerated claims from an ex-employee are inevitable. In the event that this happens to you or your business, don’t you worry, that’s where reputation management comes in! There are ways to get your positive citations to outweigh the negative.
Using search engine optimization to combat a negative citation can be costly and time consuming, but in the scheme of things, getting negative listings off of search results can be far more valuable than the money spent on a reputation management campaign. The same techniques that Search Engine Optimizers use to get their clients higher rankings in search engines can also be used to push negative citations further down in search results.
Areas of Focus:
Increasing the amount of shelf space you rank for a certain key term can help push negative listings down
Linkbuilding can be used to increase the rank of search results that you want to appear in SERPs
Blogging efforts can be implemented to get people talking about you and your business in the positive manner you want them to.
If you have the chance to brag about the wonderful things that your company is doing, DO IT!
Use social media to get people talking about your business
Implementing these techniques into a reputation management campaign can greatly increase your chance of success. Don’t let harsh words get you down. Defeat negative citations with SEO!