Social Advertising

Where Psychology Meets Sales

Social media advertising provides your company with the opportunity to reach customers long before they are aware they need to buy. Because the social component means there is a great deal more emotion and psychology involved in reaching and delighting potential customers, you need an experienced social media team on your side. We will work with you to develop highly motivated audience segments and the creative imagery, video, and more that drive the best qualified traffic to your place of business.

Social Advertising Services

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Social Ad Creative

We will help you evaluate campaign objectives and set your social ad creative on the right path. We often advise clients from a wide variety of industries on all parts of paid social media placement from thumb-stopping images and video, to ad copy aligned with the interests of your target audiences, to compelling social headlines and calls to action.

Audience Development

It can often be a challenge to define target audiences that are both sales qualified and genuinely interested in your brand. Our digital advertising experts are masters at crafting audiences that are predisposed to engage with your brand via social media. We can show you how to mash up your curated customer lists, visitors to your website, people who have engaged with various social posts, and psychographic interest in your brand for the most relevant placement of your message.

Campaign Strategy and Management

Each stage of the customer journey requires different social messaging. Our team of social advertising experts can craft paid placement strategies that fit everything from top of funnel brand awareness to deal closing retargeting. They can also manage creative testing, bidding, and budgeting that will keep your customers engaged and interested.

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