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Free white paper: Personas: The Online Marketing Secret Weapon
Personas are fictional representations of typical users, well known in the development community but not as well known in online marketing circles. That’s a mistake, because Personas can be your secret weapon in optimizing your online marketing campaigns and improving your ROI. This white paper will provide you with the details you need to implement Personas in your marketing campaigns. You will learn what a Persona is (and isn’t), how to create a Persona, and how to implement that Persona in optimization of landing pages and websites. Armed with this information, you will be able to use Personas to optimize your online marketing efforts, increase conversions and improve your ROI.