White Papers

About Apogee Results

Apogee Results is The Online Marketing Authority.

Download this white paper to learn more: About Apogee Results

Questions to Ask Your Prospective Natural Search Agency

There are eleven (11) questions you should ask your prospective SEO agency.

Download this white paper to learn more: SEO Questions

9 Strategies to Significantly Improve Your Online Lead Generation Campaigns

Here are nine quick tips to give your current online campaigns a boost and get the highest quality leads coming to your website.

Download this white paper to learn more: Improve Lead Generation

Social Media Overview

We have found the most effective companies using social media have several similar goals in mind; creating a new revenue stream, listening to their clients and customers, engaging with their network, and most importantly, addressing negative comments as a way to evoke trust and loyalty.

Download this white paper to learn more: Social Media Overview

Questions to Ask Your Prospective Paid Search Advertising Agency

There are ten (10) key questions you should ask your prospective PPC management agency.

Download this white paper to learn more: PPC Agency Questions

Reduce Spend Without Reducing Overall Performance of Your PPC Campaigns

Stop Wasting Money! It’s imperative for marketers to be as efficient as possible with their marketing budgets. Here are 7 areas you should focus your efforts when reducing your PPC campaign spend, but not its performance.

Download this white paper to learn more: Reduce PPC Spend

Top 5 Things to Consider When Evaluating PPC Management Tools

There is an abundance of PPC management tools available in the marketplace, but ecommerce retailers must weigh their options and assess their needs carefully in order to determine which tool is the right fit for them.

Download this white paper to learn more: Top 5 PPC Tool Considerations

Revitalize a Struggling Paid Search Campaign in Three Easy Steps

Before you scrap everything and start from scratch, take these three easy steps to save
your paid search campaigns.

Download this white paper to learn more: Reviving Failed PPC Campaigns

How to Spot and Avoid the Predators of SEM Malpractice

Close to 95% of online marketing contractors fall into three categories: Pirates, Fluffy Ad Agencies, and Techno-Yes Men. To productively use SEM, you must learn how to harness the ecosystem, rather than allow it to harness you.

Download this white paper to learn more: Avoid SEM Malpractice

9 Steps to Double Your Google AdWords ROI

Everybody’s been chasing social media like mad for several years, and now must also contend with figuring out mobile and iPad marketing . All well and good, but aren’t you forgetting something? How about taking a little time for something that could give you the biggest single marketing win for 2012 and beyond?

Download this white paper to learn more: Double Your AdWords ROI

Social Media Marketing: Everyone’s Doing It (And Why You Should Too!)

Having an effective social media marketing campaign can be a great way to spread brand awareness, increase brand visibility and to establish a direct connection to current and potential customers. Social media marketing not only benefits your brand, but also your customers and your company’s long-term growth (not to mention your search engine results). Considering how many people use social media–and conversely how few now subscribe to newspapers and magazines–not implementing a social media marketing campaign could be detrimental to your company’s growth.

Download this white paper to learn more: Social Media Marketing: Everyone Else Is Doing It

Personas: The Online Marketing Secret Weapon

Personas are fictional representations of typical users, well known in the development community but not as well known in online marketing circles. That’s a mistake, because Personas can be your secret weapon in optimizing your online marketing campaigns and improving your ROI. This white paper will provide you with the details you need to implement Personas in your marketing campaigns. You will learn what a Persona is (and isn’t), how to create a Persona, and how to implement that Persona in optimization of landing pages and websites. Armed with this information, you will be able to use Personas to optimize your online marketing efforts, increase conversions and improve your ROI.

Download this white paper to learn more: Personas: The Online Marketing Secret Weapon

2012 Online Marketing Trends

The landscape of online marketing is changing–there’s no denying that fact. Those changes, while foreseeable, often come with their own set of questions. How do I implement that? How do we address this issue? What the heck IS that? Learn how you can embrace each of those trends in order to have a successful 2012 that’s full of great leads, improved ROI and happy clients.

Download this white paper to learn more: 2012 Online Marketing Trends

Marketing Automation & Personas: Know Your Target for Improved Demand and Lead Gen Performance

Interest in marketing automation is growing rapidly, with more and more marketers looking to get in on the lead nurturing action. That being said, marketing automation software is not a one-step fix for your demand and lead generation problems, and if incorrectly mapped can lead to more headaches than what you had before. One thing you can do to ensure marketing automation success is to make sure your marketing automation software and rules are correctly mapped to your personas (which are the online marketing secret weapon). Check out our white paper to find out why personas are so important to successful marketing automation use.

Download this white paper to learn more: Marketing Automation & Personas: Know Your Target for Improved Demand and Lead Gen Performance

Pinterest: Visual Marketing for Brands

By now, almost everyone has heard of Pinterest; if you haven’t, there’s a good chance you’ve been living under a rock. While some have taken to Pinterest like a duck to water, others have been hesitant to adopt the new platform. For marketers, Pinterest poses an interesting social media issue: the application in our daily lives is obvious, but what about in our professional lives? How can marketers leverage Pinterest, and should they even consider using Pinterest as a part of their social media efforts?

Download this white paper to learn more: Pinterest: Visual Marketing for Brands