Webinar: Online Marketing Fail #32: Failing to Properly Optimize Social Media
Event Date: Oct 1, 2012
Event Time: 12:00 PM – 1:00 PM (Central Time)
Presented By: William Leake (Apogee Results)
Online marketing is littered with fails; from the small business that fails to claim their Google+ Places page to the Enterprise level B2B that thinks social media isn’t worth the time, it’s easy to fail at social media marketing. Optimizing social media goes far beyond keyword research, search engine optimization and backlinks–rather, it encompasses all of those things and more. Join us for a lively webinar discussing common social media fails–and how you can avoid common social media optimization fails.
Double the ROI of your B2B PR Efforts: Stuff Your Agency Either Doesn’t Know, or Forgot to Tell You
Tuesday, August 14, 1 p.m. EST
Bill Leake, CEO, Apogee Results
Online marketing is becoming an ever-bigger slice of B2B marketing budgets. In fact, it’s the fastest growing component, by far. But how much of this budget is being deployed properly? And is it properly integrated with your traditional PR efforts? Despite what your PR firm is telling you, most PR agencies fail to capitalize on the broader uses and implications of search & social to bolster their efforts, missing out on some easy opportunities to more than double the ROI on your existing PR spend. Learn how to get the most out of your PR efforts through effective paid media, search engine optimization, properly utilizing social media and just generally thinking outside of the traditional B2B PR box. Learn how to turn your existing PR investment into a content and lead generation machine.
Webinar: Pinterest and SEO: Optimize Your Boards for Maximum Success
Thursday, March 29, 1 p.m. EST
Bill Leake, CEO, Apogee Results
Susonnah Gonzalez, SEO Analyst, Apogee Results
Everyone’s jumping all over Pinterest, for work and for play. While some marketers have figured out a clear Pinterest strategy, others are still scratching their heads trying to make sense of the latest, greatest social network. Then there’s the question: How do people even find your stuff on Pinterest?
Just like with your website and other social media platforms, SEO can help. In fact, Pinterest is perfect for some good, old-fashioned SEO optimization–helping you to be found on the hottest website around.
Join us as we go over a quick overview of what Pinterest is, how it can help (or even not help) your business, and how to drive traffic that will hopefully convert to leads and/or sales.
Webinar: Improving Your ROI: The Fundamentals of Demand Generation and Marketing Automation
Thursday, February 23, 1 p.m. EST
Craig Tomlin, VP Online Marketing and User Experience, Apogee Results
Lisa DeSouza, President and CEO, RPM Demand
Join hosts Craig Tomlin, VP of Online Strategy for Apogee Results and Lisa deSouza, President and CEO of RPM Demand, as they discuss the key to creating a holistic Demand Generation Strategy as well as implementing and running a comprehensive marketing automation system. Attendees will come away with a solid knowledge of key concepts of marketing automation and demand generation, the current marketplace, a high level strategy and the pitfalls that most marketers encounter when utilizing a marketing automation system.
Webinar: 2012 Online Marketing Trends
Thursday, January 12, 1 p.m. EST
Aubrey Curry, Marketing Manager, Apogee Results
The landscape of online marketing is changing–there’s no denying that fact. Those changes, while foreseeable, often come with their own set of questions. How do I implement that? How do we address this issue? What the heck IS that? Join us for a lively discussion on what we think the 2012 online marketing trends will be, and how you can embrace each of those trends in order to have a successful 2012 that’s full of great leads, improved ROI and happy clients.
Webinar: Persona Non Grata: The Online Marketing Secret Weapon
Wednesday, November 16, 1 p.m. EST
1. Craig Tomlin, Vice President, Online Marketing and User Experience, Apogee Results
Personas are fictional representations of typical users, well known in the development community but not as well known in online marketing circles. That’s a mistake, because Personas can be your secret weapon in optimizing your online marketing campaigns and improving your ROI. This webinar, provided by Craig Tomlin, Vice President of Online Marketing and User Experience for Apogee Results, will provide you with the details you need to implement Personas in your marketing campaigns. You will learn what a Persona is (and isn’t), how to create a Persona, and how to implement that Persona in optimization of landing pages and websites. Armed with this information, you will be able to use Personas to optimize your online marketing efforts, increase conversions and improve your ROI.