Webinar: Improving Your ROI: The Fundamentals of Demand Generation and Marketing Automation
Thursday, February 23, 1 p.m. EST
Speakers:
Craig Tomlin, VP Online Marketing and User Experience, Apogee Results
Lisa DeSouza, President and CEO, RPM Demand
Description:
Join hosts Craig Tomlin, VP of Online Strategy for Apogee Results and Lisa deSouza, President and CEO of RPM Demand, as they discuss the key to creating a holistic Demand Generation Strategy as well as implementing and running a comprehensive marketing automation system. Attendees will come away with a solid knowledge of key concepts of marketing automation and demand generation, the current marketplace, a high level strategy and the pitfalls that most marketers encounter when utilizing a marketing automation system.
Webinar: 2012 Online Marketing Trends
Thursday, January 12, 1 p.m. EST
Speaker:
Aubrey Curry, Marketing Manager, Apogee Results
Description:
The landscape of online marketing is changing–there’s no denying that fact. Those changes, while foreseeable, often come with their own set of questions. How do I implement that? How do we address this issue? What the heck IS that? Join us for a lively discussion on what we think the 2012 online marketing trends will be, and how you can embrace each of those trends in order to have a successful 2012 that’s full of great leads, improved ROI and happy clients.
Webinar: Persona Non Grata: The Online Marketing Secret Weapon
Wednesday, November 16, 1 p.m. EST
Speaker:
1. Craig Tomlin, Vice President, Online Marketing and User Experience, Apogee Results
Description:
Personas are fictional representations of typical users, well known in the development community but not as well known in online marketing circles. That’s a mistake, because Personas can be your secret weapon in optimizing your online marketing campaigns and improving your ROI. This webinar, provided by Craig Tomlin, Vice President of Online Marketing and User Experience for Apogee Results, will provide you with the details you need to implement Personas in your marketing campaigns. You will learn what a Persona is (and isn’t), how to create a Persona, and how to implement that Persona in optimization of landing pages and websites. Armed with this information, you will be able to use Personas to optimize your online marketing efforts, increase conversions and improve your ROI.
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