Y

Yahoo! Weather Report

Unlike most search engines, Yahoo actually announces via the Yahoo! Search Blog when algorithm changes are being made. These announcements are known as weather reports.

Yahoo! Sponsored Search

The paid search division of Yahoo! Previously known as Overture.

Yahoo! Search Marketing

The division of Yahoo! focused on search engine marketing products such as Yahoo Sponsored Search and Yahoo Paid Inclusion. Formed through the combination of Overture and Inktomi.

Yahoo! Paid Inclusion

An offering from Yahoo that ensures that pages are indexed by Yahoo. One pays a recurring fee for the inclusion of the pages in the Yahoo index, plus an additional fee for each click generated. This can quickly get very expensive.

In addition, if a proper site map is implemented, the pages should find their way into the Yahoo index for free. Apogee Search does not recommend the usage of Yahoo Paid Inclusion.

Yahoo! Match Driver

A technology from Yahoo Search Marketing that combines similar keywords together for the purposes of paid search advertising.

This can simplify things greatly as the difference between terms such as “apple” and “apples” is very small. In other cases, such as with “architect software” and “software architect”, the difference is actually quite substantial.

Yahoo! Keyword Selector Tool

A free tool from Yahoo that allows one to enter a keyword, and receive back the search volume for that keyword the previous month, as well as a list of key phrases that include the original keyword.

The data from this tool is significantly skewed by the Yahoo Match Driver system.

Yahoo! Easy Track

A free tool from Yahoo that allows one to track the results of one’s paid search advertising with Yahoo. Like many web analytics packages, Easy Track has issues with counting the same actions multiple times. Unfortunately, it does not give any way to de-duplicate one’s list of actions.

Yahoo! Content Match

Yahoo’s content advertising targeting for Yahoo Sponsored Search.

Yahoo!

One of the most popular search engines today. Founders David Filo and Jerry Yang started Yahoo! from their own bookmark lists.