PPC AdvertisingRapid Gains in Leads and Sales That Maximize ROAS
Why Do Pay Per Click (PPC) Advertising?
Paid search advertising provides businesses with the ability to rapidly increase leads and sales within their target markets. Successful PPC advertising places your ads in prominent locations such as the top of Search Engine Result Pages (SERPs), and greatly increases the visibility of your products and services. Thanks to the growing number of users that search online to find what they are looking for, paid search remains a key component to any holistic internet marketing strategy. PPC advertising can also provide marketing teams with valuable insight with respect to your target audience’s search behavior and intent. What’s more, when combined with a metrics-based SEO strategy, paid search greatly improves your company’s ability to attract and engage potential customers.
PPC Advertising Services
Our PPC Audit meticulously reviews your current PPC campaigns and provides expert recommendations for improving the account’s overall performance and return on ad spend. Whether you are currently handling PPC advertising in-house or through an agency, all we need is read-only access in order to provide you with insights that will save you time and money.
Google AdWords Management
By advertising on Google, you can place your business at the top of search results for queries relevant to your products and services. Our certified Google AdWords specialists will create and optimize advertising campaigns for your business, and ensure that you are taking advantage of the powerful advertising features available via the AdWords platform.
Bing Ads Management
While search volume on Bing is lower than on Google, so are the costs and competitiveness associated with search advertising. If you are looking to expand your existing search advertising efforts to Bing or are looking for an accredited agency to manage your campaigns, our paid search specialists will help you make the most out of PPC advertising on Bing.
Ads on Facebook, LinkedIn, Twitter, and Pinterest are valuable channels to connect and engage with potential customers beyond the Search & Display networks. In addition to providing a high return on investment, social ads are a vital supplement to digital marketing mixes, and provide clear insight into your core customer demographics.
Our PPC experts help keep you at the top of mind for users as they move through the sales funnel. Implementing a robust remarketing and retargeting strategy not only assists in boosting the ROI from your paid advertising efforts, but also has far-reaching holistic benefits overall when integrated with all marketing channels.
During the time Apogee has been managing our search campaigns, we have increased sales volumes and ROI. We consider Apogee an important partner for our ongoing success.Dirk Van Slyke
Why Choose Apogee Results For Your PPC Management?
Customized Setup and PPC Management
We provide complete, fully managed Pay Per Click (PPC) advertising programs that are tailored to the unique needs and goals of your business. From setup of the campaign architecture to hands-on management by one of our Google AdWords and Bing Ads certified specialists, our PPC offerings help you gain more qualified visitors to your site and obtain more conversions.
Detailed Analysis and Ongoing Optimization
Our approach to search advertising uses precise metrics to test, analyze, and optimize every element of your PPC campaign. Through iterative testing and analysis of ad copy, keyword performance, landing pages, and bidding strategies, we work tirelessly to improve your return on ad spend. The end result is accelerated ROI from paid search, with costs tied directly to performance.