Social Media

Social Media Strategy

Whether you like it or not, people are talking about your business and your brand online. Do you want to be part of that conversation? The companies most effective in social media have several goals in mind: creating a new revenue stream, listening to their clients and customers, engaging with their network, and addressing negative comments as a way to evoke trust and loyalty.

Does My Company Need a Social Media Campaign?

Some companies think their product isn’t ‘cool’ enough for social media. Other companies are in fear of creating a web presence that they cannot control. Still other companies just have too many questions to be answered before beginning a campaign. What are best practices to identify the platforms being used by your target audience? How do you effectively monitor the social atmosphere for changes in perception in your brand? And ultimately, what is the right measurement for success at each level of your campaign?

We’ve spoken to companies anxious about being spammy on social media sites, concerned about how to identify top customers and participants, or worried about the relevancy of their content and how it affects their brand.

If these are questions and concerns that your team has faced, you are not alone. Apogee Results has a well-seasoned social media team who will work with you to audit you and your competitors’ social presence, create an effective short and long term strategy, and set up a model for maintaining and building your social presence.

Our Strategic Social Media Plan:

Apogee has deep expertise in Search Engine Optimization (SEO), social media, and reputation marketing techniques. We rely on our years of experience to build a customized strategic plan to address your specific brand issues and define a roadmap for achieving your goals.

These techniques include but are not limited to:

  1. Strategic Development
    • Competitive analysis
    • Benchmark of current social media efforts
    • Analysis of social conversations about both the client and the overall industry
    • Platform recommendations based on target audience
    • Recommendation of campaign strategy
      1. 3-, 6-, or 12-month strategic roadmap
      2. Weekly detailed editorial calendar
      3. Process recommendations for a social presence with no wasted effort
  2. Social Branding
    • Platform setup and design
    • Platform integration
    • Blog creation and branding
    • Custom branded tabs setup on Facebook
    • Setting up tracking for social campaigns
  3. Campaign management and ongoing reporting
    • Writing content per editorial calendar
    • Initiating and monitoring community conversations
    • Tracking and reporting
    • Campaign performance report
    • Social media monitoring report
    • Quarterly strategic summary