Social Media

Companies most effective in social media have several goals in mind:

  • Creating a new revenue stream
  • Engaging with their clients and customers
  • Addressing both positive and negative comments as a way to evoke trust and loyalty
  • Targeting their messaging to a large and interested audience

Our Social Media Approach

Apogee has deep expertise in Search Engine Optimization, Social Media, and Reputation Management techniques. We rely on our years of experience to build a customized strategic plan to address your specific brand issues and define a roadmap for achieving your goals.

These techniques include but are not limited to:

Strategic Development

  • Competitive analysis
  • Benchmark of current social media efforts
  • Analysis of social conversations about both the client and the overall industry
  • Platform recommendations based on target audience
  • Recommendation of campaign strategy:
    • 3, 6, or 12-month strategic roadmap
    • Weekly detailed editorial calendar
    • Process recommendations for a social presence with no wasted effort

Branding

  • Platform setup and design
    • Facebook
    • Twitter
    • YouTube and other video platforms
    • LinkedIn
    • Google+
  • Platform integration
    • Integrate all social media profiles
    • Website
    • Blog
  • Blog creation and branding
  • Creation of custom branded tabs setup on Facebook Business pages
  • Setting up tracking for social campaigns

Management

  • Creating both graphic and written content per editorial calendar
  • Initiating and monitoring community conversations
  • Daily monitoring and maintenance of social media profiles
    • Message crafting
    • Fostering relationships and promoting engagement
    • Tracking and reporting
  • Campaign performance report
    • Including social media ROI
  • Quarterly strategic summary to drive better future results
  • Conduct research on target audience in order to align and provide relevant content and messaging

Consulting

  • Conduct research on target audience in order to align and provide relevant content and messaging
  • Provide social media best practices, both overall and for each individual platform
  • Provide tips and best practices for social media optimization
  • Provide custom social media strategies

Advertising

  • Launching paid social media campaigns for the following platforms:
    • Facebook
    • Twitter
    • YouTube
    • LinkedIn
  • Providing monthly campaign performance reports
    • Include campaign optimization recommendations
  • Review the effectiveness of each campaign and analyze it against the initial goal

Optimization

  • Platform integration
    • Integrate all social media profiles
    • Website
    • Blog
  • Individual platform optimization
  • Branding across all social media profiles
  • Provide content recommendations
    • Includes target keyword recommendations
  • Conduct research on target audience in order to align and provide relevant content and messaging