Pay Per Click (PPC) Advertising & Management

The success of paid search advertising is primarily due to its Pay Per Click (PPC) pricing model and the ability it gives advertisers to optimize campaigns to ROI metrics.

Pay Per Click Campaign management services include:

  • Complete and customized setup of all PPC campaigns
  • Detailed progress reports including monthly budget analysis and recommendations
  • Keyword selection to choose high ROI keywords
  • Fully customized ad copy creation
  • Complete integration, including CRM integration, with web analytics to directly track progress
  • Data analysis and recommendations for you to use in your other marketing programs

Critical business benefits include:

  • Rapid gains in leads, sales within your target markets, and dramatic increases in qualified visitors to your site
  • Maximizes the return on your monthly pay per click investment
  • Precise metrics to test, analyze and optimize keywords and keyword phrases for your site
  • A large number of keywords generated based on search volume and competitive analysis
  • More time to spend on other mission critical activities, with the assurance that the PPC advertising will be professionally managed
  • Accelerated ROI, with costs tied directly to performance

PPC a la Carte Services

A great option for those who wish to manage their pay per click campaigns in-house but do not have the budget for ongoing management, or need an expert to evaluate your existing campaign. PPC a la carte services can also be bundled for maximum results.

PPC Launch

If you would like to manage your PPC campaign in-house, but do not have the time, personnel, or the expertise to launch an effective campaign, the experts at Apogee Results can develop one for you.

PPC Audit

A PPC Audit meticulously reviews a current PPC campaign, resulting in expert recommendations for improving a campaign’s overall performance or lowering spending. Through an audit, Apogee’s PPC experts can offer a second perspective, breathing new life into any existing pay per click campaign.

Whether you are currently running your campaign in-house or through an agency, we can analyze several aspects of your campaign and provide you with the tools necessary for success, saving you time and money.

  • Testing and Measurement
  • Search Marketing Training (PPC)