Marketing Automation has been a big buzz word for the past year or so, with more and more marketers looking at marketing automation platforms as a way to do more with less. The thing is, though, there are a lot of systems out there that all claim to be the best to help you achieve the results you need. However, no smart marketer wants to spend thousands of dollars on a software platform only to find out that it was either the wrong platform for their business and purposes, or that it’s been set up incorrectly and no one knows how to use it and things aren’t happening when they should.
Talk about a headache.
If you’re thinking about purchasing a marketing automation platform to help your demand generation efforts, Apogee Results can help.
New Marketing Automation Systems:
Our marketing automation audits and optimization programs are another unique aspect of our ability to nurture and generate incremental leads and sales. We are one of only a handful of agencies that have certified marketing automation specialists available to diagnose and correct marketing automation systems.
For firms with existing marketing automation systems, we offer a comprehensive audit of the tool as well as lead flow scoring. Most clients that have a tool in place are often surprised to find the number of optimizations that can enhance the performance they are experiencing. Our expertise includes a forensic analysis of where the optimizations can be made and the potential opportunities for improved conversions that may result from those changes.
Existing Marketing Automation System:
Our certified experts will conduct a comprehensive and thorough audit of your existing system. This audit includes recommendations for improving lead scoring, funnel setup, and CRM integration.