Online Marketing Services

Online Marketing Services: What We Do

Apogee Results’ online marketing experts work with businesses to help them ramp up new web programs and increase performance from existing programs. Our team of online marketing specialists provide your team with the level of focus and expertise needed to drive game-changing marketing results.

Our service delivery model takes a holistic approach towards integrated online marketing, utilizing our proprietary methodologies and technologies in order to take a deep look at your campaign and develop an online marketing strategy.

Our holistic approach includes examining the following parts of your online marketing campaign:

Goals

We identify all goals that our clients currently have and/or need to attain. We not only look at but help clients to develop SMART Goals and Client Defined Measures of Success (CDMS), while working within budget in order to achieve ROI goals.

Digital Assets

Website: We evaluate design, technical, information architecture, and user experience elements that make up web assets. We then note where optimizations can or should be made.

Analytics: We complete a comprehensive review of the structure, including goals of analytics, reviews of attribution, integration, channel and lead-flow. This is an in-depth audit which can include several key elements.

Target

Audience: With a comprehensive review of existing digital assets, we can now evaluate how well those assets perform in reaching the intended target. Our proprietary system goes well beyond the simple review of interactions by evaluating multiple target criteria.

Content: A major component of a successful marketing campaign is the content marketing strategies and tactics as well as the content itself. Our proprietary methodology includes an examination and recommendations for improvement of content in order to optimize target audience outreach and communication.

Awareness

After identifying goals, analyzing digital assets, and reviewing target data, we now incorporate these findings as part of the strategy for building awareness. Major components of our awareness-generating tools include paid media, earned media, and broader-based applications such as webinars, press releases, rich media, and more. Because of our thorough and comprehensive review of goals, digital assets, and targets, our awareness campaigns provide higher conversion at lower costs than what is typically experienced through a less robust advertising methodology.

Paid Media: We utilize all aspects of paid media, as required, to generate awareness and interaction. The strategic manipulation of paid media elements depends, to a great extent, on the analysis developed through our earlier processes and always aligns to your goals.

Earned Media: SEO, social, and prospect email are forms of earned media that are typically separate elements of a comprehensive marketing strategy. Our proprietary methodology fully combines earned media with paid media so that a single strategic mission and vision are driving online marketing success.

General or Broad Based Awareness: An integrated online marketing approach must include tools that are typically thought of as separate but unique. For example, webinars, press releases, print, rich media, and events should be included in a centralized or singular marketing strategy. Most companies, however, do not take advantage of this and thus create one-off approaches to each. We include these general or broad based awareness tools as part of your overall strategic plan.

Conversion

Many agencies and marketing firms stop at awareness generation. This is a mistake. We include conversion and optimization as part of our proprietary methodology. This ensures that ROI is maximized and overall return on ad spend is continually improved. Our unique methodology goes well beyond any typical agency’s conversion optimization because we include both analytics and behavioral data as part of our evaluation and recommendation process. One of the primary tactics we use is Conversion and Optimization. Our proprietary optimization methodology goes beyond the traditional approach of simple A/B and multivariate testing. We use a combination of analytics and behavioral information to compile a more robust view into optimization opportunities.

Nurture

Our proprietary methodology goes beyond the vast majority of agencies in that we fully integrate the ability to nurture prospects well after the initial contact. It is no surprise that the bulk of prospects will not become leads or sales after the first stimulus. By using our integrated nurturing program, which includes retargeting/remarketing, email, and webinars, our clients experience dramatic improvements in overall leads and conversion.

Nurture Campaigns: Most traditional agencies stop at awareness; a few go into conversion. Almost none include a nurture campaign as part of their overall marketing strategy. We include nurturing as a core element because we know that nine out of ten prospects generally do not become leads with the first advertising stimulus.

New Marketing Automation System: Our marketing automation audits and optimization programs are another unique aspect of our ability to nurture and generate incremental leads and sales. We are one of only a handful of agencies that have certified marketing automation specialists available to diagnose and correct marketing automation systems.

Cultivation

For firms with existing marketing automation systems, we offer a comprehensive audit of the tool as well as lead flow scoring. Most clients that have a tool in place are often surprised to find the number of optimizations that can enhance the performance they are experiencing. Our expertise includes a forensic analysis of where the optimizations can be made and the potential opportunities for improved conversions that may result from those changes.

Existing Marketing Automation System: Our certified experts will conduct a comprehensive and thorough audit of your existing system. This audit includes recommendations for improving lead scoring, funnel setup, and CRM integration.