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Apogee Search Partners with Click Forensics to Combat Click Fraud and Optimize ROI for PPC Search Marketers
2007.11.13

AUSTIN , TX – November 13, 2007 – Today, Apogee Search announced that it has partnered with Click Forensics™, the leading provider of click fraud prevention solutions,, to offer the option of additional monitoring and control of pay-per-click (PPC) fraud for their clients. Apogee’s deep knowledge of PPC campaign optimization combined click fraud monitoring and prevention solutions from Click Forensics will enable PPC advertisers to ensure they are getting the most out of their investments in search campaigns.

The subject of click fraud has been highly discussed and debated in the industry over recent years. From accidental or malicious repeat clicks to false traffic from botnets, click fraud is a real threat to the relevance and measurability of online advertising. The third-party click fraud monitoring an prevention solutions from Click Forensics combine community, behavioral and technical approaches to help companies identify and avoid the click fraud, resulting in better insight into campaign performance and return on investment for search marketers.

“Click validation is critical to Apogee Search and our client base, as we want to confirm that our clients are receiving what they pay for,” said William Leake, Apogee Search CEO. “We have partnered with Click Forensics to help preserve the integrity of the pay-per-click search marketing channel by joining the larger fight against online crime and malicious behavior. Our customers will have greater peace of mind knowing that every click counts and makes a difference to their bottom line.”

Apogee Search has teamed up with Click Forensics as part of a larger shared goal to help drive industry standards and common grounds by which advertisers and search providers can identify and stop unwanted clicks sooner and more efficiently.

“We partnered with Apogee Search because of their thought-leadership and reputation in the space,” said Tom Cuthbert, president and CEO of Click Forensics. “Our goal is to increase industry awareness of click fraud and combat the growing number of savvy fraudsters who are harming one of the most reliable, measurable Internet marketing strategies.”

To learn more about Apogee Search and its defense against click fraud, visit: www.apogee-search.com.

About Click Forensics, Inc.

Click Forensics™ is the leading provider of click fraud prevention solutions that help online advertisers and publishers stop click fraud before it happens. The company also publishes the Click Fraud Index™, the top independent source of industry click fraud data. Click Forensics is headquartered in Austin, Texas and is privately held with funding from Austin Ventures and Shasta Ventures. More information on Click Forensics and its offerings is available at www.ClickForensics.com.

About Apogee Search
Since its inception in 2001, Apogee Search has rapidly grown to become one of the 25 largest Search Engine Marketing firms in the world. Founded by early Internet pioneers and McKinsey & Co. alumni, Apogee focuses on a variety of proven online marketing methods that include paid search, natural search, affiliate marketing, and pay-per-call. All of Apogee Search's solutions are designed to drive qualified, targeted visitors to B2B and B2C websites for more leads, customers, revenues and profits.

Media Contact
Carla Vicens
blast! PR for Apogee Search
(919) 833-9975 x10
carla@blastpr.com