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Apogee Search Introduces Ad Exchange Network and Google Site Targeting Management
2007.09.10

AUSTIN , TX – September 10, 2007 – Today, leading search engine marketing firm Apogee Search (http://www.apogee-search.com) announced ad exchange network management services for clients looking to bridge the gap between pay-per-click (PPC) search and banner advertising. Experts of Google Site Targeting and similar ad exchange platforms, Apogee Search optimizes the efficiency of banner advertising campaigns using the same methodologies as those used in optimizing PPC search campaigns.

Ad exchange networks provide an additional channel beyond search and affiliate marketing to obtain sales volume while still maintaining target ROI numbers. Similar to PPC search marketing, ad exchange networks require advertisers to competitively bid for banner ad placement on websites. Because advertisers can make micro-buys across hundreds or thousands of Web sites and set unique CPM levels for each, they are able to maximize return by determining where their ads perform the best. Additionally, campaigns can reach a broader Internet audience over ad exchange platforms, which tend to have a greater Web site selection than the average ad network.

While the advantages of running banner ad campaigns on ad exchange networks are undeniable, they require a dramatically higher level of management. Apogee Search has successfully managed ad exchange and Google Site Targeting campaigns for clients since the inception of the service. With advanced data management and tracking processes, Apogee Search allows online advertisers to reap the benefits of ad exchange campaigns without having to develop additional in-house systems or competencies.

“Online advertisers have an insatiable appetite for any marketing channel that can be optimized to an ROI metric, therefore we immediately recognized the value of ad exchange networks to extend PPC search efforts while maintaining ROI. So far, we are seeing wonderful results with our clients who are taking advantage of the new offering,” said Apogee Search CEO William Leake. “The beauty of using platforms like Google Site Targeting is that it allows our clients to conduct tests,so that they may outline plans and overall business and marketing goals based on those test results to optimize campaigns.”

For more information on Apogee Search and Google Site Targeting, visit www.apogee-search.com.

About Apogee Search
Since its inception in 2001, Apogee Search has rapidly grown to become one of the 25 largest Search Engine Marketing firms in the world. Founded by early Internet pioneers and McKinsey & Co. alumni, Apogee focuses on a variety of proven online marketing methods that include paid search, natural search, affiliate marketing, and pay-per-call. All of Apogee Search's solutions are designed to drive qualified, targeted visitors to B2B and B2C websites for more leads, customers, revenues and profits.

Media Contact
Carla Vicens
blast! PR for Apogee Search
(919) 833-9975 x10
carla@blastpr.com