Marketing Through Blog Posts

Los Angeles Times
By Karen E. Klein, Special to The Times
October 4, 2007

Dear Karen: I notice that large companies are sponsoring blog postings that mention them favorably. Is it worthwhile for a small business to do this?

Answer: Sponsoring blog posts, also called "pay-per-post," is a search marketing trend that started last fall, when major websites began requiring bloggers to disclose when they were being paid. Small companies can take advantage of this opportunity, which is similar to word-of-mouth marketing, said William Leake, chief executive of Apogee Search based in Austin, Texas...

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