Category Archives: Social Media Marketing
Pinterest Might Be More Addictive Than Facebook
I love social media. My guess is that most marketers probably feel the same way, seeing as how A) we tend to be a chatty, extroverted bunch and B) it’s a great marketing tool when used correctly. That being said, … Continue reading
Four great resources for getting started on Google+
Google+ has over 90 million users as of January 2012 according to Google+ News. Now that Google has started “Search plus Your World”, Google+ is a significant contributor to your organic search rankings. Also, the new Google search interface has … Continue reading
SEO Can’t Go It Alone
Throughout my career in Search Engine Optimization (SEO), it has come to my attention that many believe SEO success begins and ends with “good SEO.” Although vague, this may have been the case in the early days of SEO. But … Continue reading
Great Examples in Viral Video Marketing: VW
Last year’s most-talked about Super Bowl ad was undeniably VW’s ad with a little boy dressed as Darth Vader. For the few of you out there who haven’t seen it, said little boy walks around dressed like Vader, “The Imperial … Continue reading
Social Media Trends 2012
Social media trends come and go, but as online marketers, it’s crucial that we stay on top of them. Like a rolling snowball, social media is only growing bigger and bigger and seems to swallow anything that crosses its path. … Continue reading
Google Asked You to Use Google+ Nicely. Now It’s Done Playing Nice.
When I first wrote about Google+ in this hallowed space, the social network had been around for about a month, and I speculated about its long-term success. I’m sad— but not particularly surprised—to say that we are no surer of … Continue reading
Google+ Brand Pages Now Available
On Monday, Google announced that Google+ brand pages are now available. Thousands of brands (yes, including Apogee Results) rushed to create their own business page within the first 24 to 48 hours of launch, and many of those folks found … Continue reading
Improve Your Search Rankings and Lead Generation with Holiday Campaigns
The time for launching holiday campaigns is now—especially if you are an online business in need of improving your search ranking and lead generation before the year is out. Sure, the holidays are a great time for B2C companies to … Continue reading
Facebook: The Next Google?
Okay, so the title’s a bit provocative. But anyone who’s logged onto Facebook within the past few days (and especially this morning) and who also happens to have a Google+ account has to have noticed the, um, similarities between the … Continue reading
Social Media Marketing: Everyone Else Is Doing It!
Can you remember a time before entities like Facebook, YouTube, Twitter, and other social networking websites? Probably not. I mean a lot of us don’t even remember a time before e-mail and instant messaging. There are children who are growing … Continue reading
Let's Be Social!