Category Archives: Search Engine Optimization (SEO)
Please Stop Saying “Content is King”
We’ve all heard that increasingly common search marketing mantra, “content is king.” It certainly sounds nice, and if it was true, it could really be a wonderful thing, because it suggests that all you need to have a well-performing, highly … Continue reading
Four great resources for getting started on Google+
Google+ has over 90 million users as of January 2012 according to Google+ News. Now that Google has started “Search plus Your World”, Google+ is a significant contributor to your organic search rankings. Also, the new Google search interface has … Continue reading
SEO Can’t Go It Alone
Throughout my career in Search Engine Optimization (SEO), it has come to my attention that many believe SEO success begins and ends with “good SEO.” Although vague, this may have been the case in the early days of SEO. But … Continue reading
Great Examples in Viral Video Marketing: VW
Last year’s most-talked about Super Bowl ad was undeniably VW’s ad with a little boy dressed as Darth Vader. For the few of you out there who haven’t seen it, said little boy walks around dressed like Vader, “The Imperial … Continue reading
SEO Question Series Part Four: What is the silver bullet to SEO success?
There are several ways to slice this question, however we are going to focus on mid-sized businesses that are looking to get more from organic search. The silver bullet to SEO success is … alignment. When I say that the … Continue reading
Reputation Management: Using SEO to Defeat a Negative Reputation
In today’s day and age, reputation can make or break a business. With information so readily available online, it is essential to keep an eye on what people are saying about your business. Hopefully it’s easy for you and your … Continue reading
Top 5 Tips to SEO Your Press Releases
1. Optimize your headline Lead with your keywords. Your headline should resonate with your topic. Your topic is described by your focus keywords. Make sure to lead with your keywords as it will help for searchers and search engines find … Continue reading
Online Marketing Mishaps
Mistakes are a part of being human. Appreciate your mistakes for what they are: precious life lessons that can only be learned the hard way. Unless it’s a fatal mistake, which, at least, others can learn from. -Al Franken, “Oh, … Continue reading
SEO Questions Series, Part Three: How long does it take to get results in SEO?
The short answer is “it depends”. I’m sure you love that answer because it’s so reassuring and final, but seriously, there are many factors in the search environment that affect results, many of which are out of your direct control. … Continue reading
Google+ Brand Pages Now Available
On Monday, Google announced that Google+ brand pages are now available. Thousands of brands (yes, including Apogee Results) rushed to create their own business page within the first 24 to 48 hours of launch, and many of those folks found … Continue reading
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