Category Archives: Content Development Strategy
Please Stop Saying “Content is King”
We’ve all heard that increasingly common search marketing mantra, “content is king.” It certainly sounds nice, and if it was true, it could really be a wonderful thing, because it suggests that all you need to have a well-performing, highly … Continue reading
SEO Can’t Go It Alone
Throughout my career in Search Engine Optimization (SEO), it has come to my attention that many believe SEO success begins and ends with “good SEO.” Although vague, this may have been the case in the early days of SEO. But … Continue reading
Great Examples in Viral Video Marketing: VW
Last year’s most-talked about Super Bowl ad was undeniably VW’s ad with a little boy dressed as Darth Vader. For the few of you out there who haven’t seen it, said little boy walks around dressed like Vader, “The Imperial … Continue reading
Social Media Trends 2012
Social media trends come and go, but as online marketers, it’s crucial that we stay on top of them. Like a rolling snowball, social media is only growing bigger and bigger and seems to swallow anything that crosses its path. … Continue reading
Free white paper: Personas: The Online Marketing Secret Weapon
We hope everyone had an excellent Thanksgiving, ate lots of turkey, watched some great football (well, if you root for certain teams or like football) and found some excellent Black Friday and Cyber Monday deals. The holiday treats don’t stop … Continue reading
Personas Really ARE the Online Marketing Secret Weapon
If you missed our webinar on Wednesday, you missed a great one. “Persona Non Grata: The Online Marketing Secret Weapon” was chock full of need to know info regarding personas, including a statement that should be obvious to most marketers, … Continue reading
Improve Your Search Rankings and Lead Generation with Holiday Campaigns
The time for launching holiday campaigns is now—especially if you are an online business in need of improving your search ranking and lead generation before the year is out. Sure, the holidays are a great time for B2C companies to … Continue reading
Marketing the Zombie Apocalypse
Anyone who’s remotely plugged into pop culture is aware of the huge popularity growth zombies have experienced over the past couple of years. From zombie movies to a CDC entry on their website on Zombie Apocalypse preparedness, zombies have become … Continue reading
Blog Content Tip – Incenting Employees to Write for the Company Blog
We all know that Google loves new content and a blog can be a great way to continually create fresh content. Many companies find that a blog becomes an integral part of their overall SEO strategy to drive more search engine … Continue reading
Redesign Your Website While Preserving Search Rankings
As an Account Manager at Apogee Search, Kate van Ravenhorst has helped various clients implement website redesigns. Through her experiences Kate has discovered a few best practices for implementing a successful website redesign, and she was kind enough to share … Continue reading
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