It’s hard to believe that the Panel Picker for the 2013 SXSW Interactive Festival is already open–weren’t we just there like, yesterday?
Apparently things move fast in the world of SXSW. Like last year, we submitted a handful of panel/session ideas, and would appreciate a quick vote and share of them. Here they are:
I Can Haz Viral Marketing?
The Psychology of Trending
Where’s My Effin’ Jet Pack?
C-Change: Social Data for the C-Suite
Thanks in advance for your votes!
Happy official release day to our CEO, Bill Leake, for his book Complete B2B Online Marketing! If you’re looking for a practical, well-written guide to B2B online marketing that ISN’T dry, this is your book.
Bill, Lauren and Maura did an awesome job–this really is a must-have for all B2B marketers (and I’m not just saying that because Bill is my boss ).
Want to win a free copy? Check out our official book landing page. The winner will be drawn this Friday.
Sometimes we Apogeeans do some pretty cool things, like ziplining through a rain forest, blowing up bowling pins at a gun range, speaking at SXSW and even writing a book. Okay, so maybe the thought of writing a book doesn’t seem as awesome as blowing stuff up or being suspended above a rain forest floor, but writing a book is a pretty amazing accomplishment (seriously–as a writer I often hear, “I’ve always wanted to write a book…” from people who will never even start a manuscript much less finish one). So join us in celebrating our CEO Bill Leake’s accomplishment.
Complete B2B Online Marketing
By: William Leake, Lauren Vaccarello and Maura Ginty
From the Back Cover:
Master Today’s B2B Online Marketing
This practical guide is for B2B marketers who want to leverage today’s search engine marketing and social media technologies to attract, nurture, convert, and generate leads. It’s the perfect B2B online crash course—you’ll quickly learn how to engage in social media and attract visitors to your site, apply social media listening and monitoring tools, and maximize the impact of banner ads and landing pages. By book’s end, you’ll better understand important strategic and branding issues, the best ways to track results, the secrets of sound SEO, and more. Packed with instructive case studies and hands-on tutorials, this is the ultimate how-to on successful B2B online marketing.
- Identify your product value and establish an online brand
- Drive quality leads to your site with paid search, display, and social ads
- Nurture those leads with good content—emails, webinars, and more
- Create websites and landing pages that make visitors want to stick around
- Apply the very latest search engine optimization techniques
- Chat up visitors and engage your customers with social media
- Allocate your resources for success outcomes
- Track and measure your efforts with top listening and monitoring tools
- Generate reports that are targeted—and actually helpful
- Integrate your marketing with CRM and complex sales cycles
“If you were looking for yet another boring B2B marketing book, keep looking. If you were looking for an absorbing, practical guide to sexy B2B marketing, then you’ve found it! From targeting to relevant messaging to nurturing to acquisition, let the authors show you how to truly rock it.”—Avinash Kaushik, Digital Marketing Evangelist at Google and author of Web Analytics 2.0
“Business-to-business online marketing is hard. Luckily, these experts are veteran B2B online marketers and excellent communicators—you want them on your side!”—Tim Ash, CEO of SiteTuners, author of Landing Page Optimization, Chair of Conversion Conference
“If you run a B2B company or are involved in marketing, this book is a must-read. Those that learn these tactics and concepts have significant market share to gain, and those that do not will feel the consequences.”—Aaron Kahlow, CEO of Online Marketing Institute
Available for pre-order from: Amazon, Barnes & Noble
Available in stores Tuesday, June 10, 2012
Every now and then, cool stuff happens. Like yesterday afternoon, when we came across this infographic that lists our CEO, Bill Leake, as one of the top 25 most influential PPC experts. Pretty cool to be included on that list.
Here’s the infographic, courtesy of PPCHero. Who would you have included on the list?
Click for larger version
Apogee Results was recently named a top interactive agency in B2B Magazine’s annual Top Agency Report.
B2B Magazine’s criteria for selecting the agencies that make the list include: innovative campaigns, percentage of an agency’s business that is business to business (B2B), new clients attained, and using new technologies effectively.
“Interactive agencies…had an outstanding year as clients increased their digital budgets and used interactive technologies like social media, websites, online advertising and mobile to communicate with customers,” according to B2B Magazine.
The complete list of Top Agencies can be found in the March issue of B2B Magazine.
Several factors resulted in Apogee Results being ranked as a top Interactive Agency by B2B Magazine, including:
- Revenue growth
- 77% of revenue from B2B
- Campaigns for clients such as IBM, BMC Software, PerkinElmer, St. Jude Medical and Kinetic Concepts – KCI
“We’re thrilled to be ranked and recognized by B2B Magazine as a top agency,” said CEO Bill Leake. “Our business model is built upon achieving provable results for our clients, and we are passionate about B2B marketing generally and our B2B clients specifically.”
Apogee Results, by using the latest digital strategies combined with proprietary methodologies and technologies, helps clients achieve positive ROI in key areas, such as SEO, Paid Media, Email, Conversion Rate Optimization, Web Analytics and Online Reputation Management.