Are you planning on going to Internet Retailer in a couple of weeks? If so, we would love to see you there! Stop by booth 269 and visit with Peter, Dee and Lindsey and find out how we’ve helped numerous ecommerce companies achieve the results they desired. Also, be sure to check out our CEO Bill Leake’s workshop on Friday, June 8, from 3:15 to 4:15 p.m.
Does Your Facebook Presence Stand Out?
Nearly all retailers in the Top 500 Guide and the Second 500 Guide are on Facebook. That means standing out and creating a compelling Facebook presence are imperative to success. Our expert speakers will explore the elements of a successful Facebook presence. The session will conclude with live critiques of Facebook pages volunteered by the audience. The social media approach to marketing is so new that most attendees are guaranteed to learn something as our expert speakers dissect the successful and not so successful Facebook pages of retailers in the audience.
Oh, and lest we forget–if you want to go to IRCE 2012 and haven’t registered yet, we have a discount code just for you. Shoot us an email at email@example.com (subject line IRCE discount code) and we’ll be more than happy to share it and the registration link.
We were incredibly lucky to have two of our submitted panels chosen for SXSWi 2012, and as the mega conference of all mega conferences draws near, the excitement is definitely building. If you’re going to SXSWi, please feel free to join us in our sessions or at our booth–we would love to see you! (more…)
As I’ve mentioned previously, SXSW is a pretty big freaking deal. It’s a big deal for the Austin community (the economic impact alone is outstanding), and it’s a big deal for the people who are chosen to present. A speaking gig at SXSW can help a company in so many ways, from bringing in revenue to helping to elevate that company/speaker’s reputation. Thus, the push for SXSW Panel Picker votes for our colleagues who were brave enough (yes, brave enough) to stick their necks out and submit ideas for SXSW Interactive 2012–we’re proud of these folks, and feel they deserve to have their ideas heard, and we hope you like their ideas as much as we do.
If you haven’t heard, Panel Picker voting for South by Southwest 2012 has been open since Monday, August 15, and will only be open through next Friday, September 2. Also, if you haven’t heard, several Apogee colleagues have submitted ideas that are included in this year’s Panel Picker. If you haven’t voted yet, be sure to by next Friday!
SXSW (South by Southwest, to those who may be unfamiliar) is undeniably huge. This year’s festival drew in 49,126 registrants, 65,200 trade show attendees, and 6,990 members of the media. It’s a great place for industry thought leaders to share their knowledge, ideas and experience with others, to network, and to learn. Considering it’s also in our own backyard, we at Apogee have a deeper understanding and appreciation of the importance an event like SXSW can have, which is why we wanted to take the time to toot the horn for some of our colleagues, and to urge you to vote, as the public does have a say in which topics are chosen for SXSW panels.
We’re super proud of our colleagues (and yes, some employees) for sticking their necks out and subjecting their ideas to public scrutiny, but we also believe that they have some great topics. Each and every colleague brings a unique level of expertise and understanding to the table, and we feel that ALL of them are worthy of being chosen as SXSW Interactive topics.
Without further ado, the topics we really feel are worth voting for are:
We strongly encourage everyone to vote–even if you have no plans to attend SXSW. Why? Well, because we believe all of these would make great, compelling panels for attendees, and because, well, maybe reading about some of these great ideas will give you ideas.
Thanks in advance, and we can’t wait to see you at SXSW 2012!
Over the next few months marketers will have a slew of online marketing conferences to attend. From SES next week to PubCon in November, the opportunities for learning and networking are endless. For those who are lucky enough to attend even one of these events, the experience can be rewarding, fun and educational for those who know how to successfully navigate a hectic conference landscape.
Tips for having a successful marketing conference experience:
Take more business cards than you ever think you’ll need. Sure, some may think that business cards are going the way of the Dodo, but until everyone starts using the Bump app on their iPhone or pasting QR codes to their name badges, the easiest, most efficient way to get your contact information to someone is via the tried and true business card.
Wear comfortable shoes. Seriously. As a woman, I understand the desire (and yes, need) to look good, to come across as professional and powerful. However, as a woman, I do not understand the concept of killing my arches, lower back, calves and hamstrings by walking for miles in a huge conference hotel while wearing four-inch high heels. Comfortable shoes. They are your friends.
Don’t forget to network. Some people get so caught up in the learning part of conferences that they forget to network. Don’t be that guy. Network. Meet people. Introduce yourself. Talk to others in the industry—you never know who you’ll meet or what you’ll learn.
Be social. I know, it sounds like networking, right? Well, it kinda is. What I’m talking about, however, is being social as in MEDIA. Tweet about the conference you’re at, and if there’s a conference hashtag, use it. Facebook about it. Interview interesting folks you meet and post it to YouTube (with their permission, of course). Live blog sessions you’re attending. These things help to build not only your company’s brand (while helping their SEO), but your personal brand.
Get out and see some of the host city if you can. I know, this is sometimes difficult to do considering how jam-packed most conference schedules are. That being said, if the conference is in a city you’ve never been to or won’t get to go back to for quite some time, try to make the most of it. Get out of the hotel and eat at a local restaurant. If you’re somewhere super interesting, take in some local attractions. You won’t regret it.
Last, but not least, be sure to attend interesting sessions presented by industry experts. To be honest, I’m going to go ahead and toot our own horn a bit here. Our President and Founder, Bill Leake (follow him on Twitter at @marketing_bill), is an awesome speaker, and he knows his stuff. If you’re interested in hearing truly out of the box ideas, or even witty one-liners about how Google is a lot like an elephant, you’ll want to attend one of his sessions.
If you’re looking for online marketing conferences to go to, be sure to check out our Events page, where we’ve listed a good amount of marketing conferences through the end of the year. And while you’re at it, check out our services—we would love to help you!
About the author: Aubrey Curry is the Marketing Manager for Apogee Results, and loves all things marketing and cycling related.