Category Archives: Lead Generation
Upcoming Webinar: Improving Your ROI: The Fundamentals of Demand Generation and Marketing Automation
Webinar: Improving Your ROI: The Fundamentals of Demand Generation and Marketing Automation Thursday, February 23, 1 p.m. EST Speakers: Craig Tomlin, VP Online Marketing and User Experience, Apogee Results Lisa DeSouza, President and CEO, RPM Demand Description: Join hosts Craig … Continue reading
Great Examples in Viral Video Marketing: VW
Last year’s most-talked about Super Bowl ad was undeniably VW’s ad with a little boy dressed as Darth Vader. For the few of you out there who haven’t seen it, said little boy walks around dressed like Vader, “The Imperial … Continue reading
Social Media Trends 2012
Social media trends come and go, but as online marketers, it’s crucial that we stay on top of them. Like a rolling snowball, social media is only growing bigger and bigger and seems to swallow anything that crosses its path. … Continue reading
Top 5 Tips to SEO Your Press Releases
1. Optimize your headline Lead with your keywords. Your headline should resonate with your topic. Your topic is described by your focus keywords. Make sure to lead with your keywords as it will help for searchers and search engines find … Continue reading
Five Common Misconceptions about AdWords
Google AdWords is a great platform for online paid advertising that just about anyone can utilize to manage multiple campaigns. Getting started with AdWords is a fairly simple process, but it takes time to become an AdWords master and know … Continue reading
Free white paper: Personas: The Online Marketing Secret Weapon
We hope everyone had an excellent Thanksgiving, ate lots of turkey, watched some great football (well, if you root for certain teams or like football) and found some excellent Black Friday and Cyber Monday deals. The holiday treats don’t stop … Continue reading
Personas Really ARE the Online Marketing Secret Weapon
If you missed our webinar on Wednesday, you missed a great one. “Persona Non Grata: The Online Marketing Secret Weapon” was chock full of need to know info regarding personas, including a statement that should be obvious to most marketers, … Continue reading
Improve Your Search Rankings and Lead Generation with Holiday Campaigns
The time for launching holiday campaigns is now—especially if you are an online business in need of improving your search ranking and lead generation before the year is out. Sure, the holidays are a great time for B2C companies to … Continue reading
7 Steps to Using Personas in Online Marketing
Personas are a critical, but often overlooked part of an online marketing methodology. Here’s an overview of 7 steps you can use to include Persona development and deployment as part of your online marketing campaigns. Personas in Online Marketing, the … Continue reading
The Effectiveness of Email Marketing for Events
Last week we participated in a joint webinar with B2B Magazine and NCM Fathom called How to Double Your Event ROI by Infusing Digital Best Practices. Several attendees asked some really good questions, and we figured we would take the … Continue reading
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