Category Archives: Blog

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Join Us at SXSWi 2012

We were incredibly lucky to have two of our submitted panels chosen for SXSWi 2012, and as the mega conference of all mega conferences draws near, the excitement is definitely building. If you’re going to SXSWi, please feel free to … Continue reading

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Pinterest Might Be More Addictive Than Facebook

I love social media. My guess is that most marketers probably feel the same way, seeing as how A) we tend to be a chatty, extroverted bunch and B) it’s a great marketing tool when used correctly. That being said, … Continue reading

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Please Stop Saying “Content is King”

We’ve all heard that increasingly common search marketing mantra, “content is king.”  It certainly sounds nice, and if it was true, it could really be a wonderful thing, because it suggests that all you need to have a well-performing, highly … Continue reading

Posted in B2B, B2C, Blog, Content Development Strategy, eCommerce, Search Engine Optimization (SEO), Web Analytics Optimization | Tagged , | Leave a comment

SEO Can’t Go It Alone

Throughout my career in Search Engine Optimization (SEO), it has come to my attention that many believe SEO success begins and ends with “good SEO.”  Although vague, this may have been the case in the early days of SEO.  But … Continue reading

Posted in B2B, B2C, Blog, Content Development Strategy, Conversion Rate Optimization (CRO), eCommerce, Search Engine Optimization (SEO), Social Media Marketing | Tagged | Leave a comment

Great Examples in Viral Video Marketing: VW

Last year’s most-talked about Super Bowl ad was undeniably VW’s ad with a little boy dressed as Darth Vader. For the few of you out there who haven’t seen it, said little boy walks around dressed like Vader, “The Imperial … Continue reading

Posted in B2B, B2C, Blog, Content Development Strategy, eCommerce, Lead Generation, Search Engine Optimization (SEO), Social Media Marketing, Videos | Tagged , | Leave a comment

2012: A Mobile World

Over the past few years, mobile has made quite a splash in our everyday world and the digital marketing landscape as a whole. Back in the day we saw people with maybe a mobile phone or a Personal Digital Assistant … Continue reading

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Free white paper: 2012 Online Marketing Trends

The landscape of online marketing is changing–there’s no denying that fact. Those changes, while foreseeable, often come with their own set of questions. How do I implement that? How do we address this issue? What the heck IS that? Learn … Continue reading

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Social Media Trends 2012

Social media trends come and go, but as online marketers, it’s crucial that we stay on top of them. Like a rolling snowball, social media is only growing bigger and bigger and seems to swallow anything that crosses its path. … Continue reading

Posted in B2B, B2C, Blog, Content Development Strategy, eCommerce, Lead Generation, Online Marketing, Social Media Marketing | Tagged , | Leave a comment

Now On Demand: Webinar: 2012 Online Marketing Trends

Missed last week’s webinar on 2012 online marketing trends? Never fear! It’s now available on demand for you to watch at your leisure. Enjoy! Speaker: Aubrey Curry, Marketing Manager, Apogee Results Description: The landscape of online marketing is changing–there’s no … Continue reading

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Google Asked You to Use Google+ Nicely. Now It’s Done Playing Nice.

When I first wrote about Google+ in this hallowed space, the social network had been around for about a month, and I speculated about its long-term success. I’m sad— but not particularly surprised—to say that we are no surer of … Continue reading

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