The Ultimate SEO Snake Oil Salesman? John Dvorak of Course!

The search marketing world is assembled at SMX West today. The irony is that the talk of the conference isn’t even at the show. Instead, he’s sitting pretty back at his headquarters for world domination at PC Mag. He, of course, is John Dvorak.

His article “SEO Fiascoes: The Trouble with Search Engine Optimization,” in which he compares the SEO industry to snake oil salesmen, has the blogosphereTwitterverse, Facebook-o-sphere and everything else afire.

This is classic Dvorak. Anyone who has followed Apple for any period of time is no doubt familiar with his twice yearly proclamations of Apple’s doom. Other common tropes are Microsoft’s domination. The pillorying of SEO just before a major conference fits right into his M.O. Need further proof? He published a related rant on November 17, 2008, “Why Google Must Die.” The title is deceptive, if you read through it, you will see that the focus is really on search engine optimization. You will notice that 3 days earlier, on November 14, 2008, Pubcon, another large search / social / Internet marketing conference took place. The timing was a little off.

Coincidence? Maybe it’s just me, but I want to believe.

Of course, being an optimization scientist, I want to go beyond belief and prove my theory. How can I do that? It is simple really. If my theory is correct, then the next Dvorak SEO rant should come just before the next big SEO or social media conference, such as SES, Search Analytics, or Found.

Time will prove this out one way or another.

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