More on AdWords Data Consistency

Continuing our series on Google AdWords API Data Consistency, we repeated yesterday’s test this morning, this time with a B2C lead generation client (hereafter Client B). Unfortunately, the results from this test were infinitely worse.

Fortunately, the results were still pretty darn good:

Time Clicks Cost Impr
2am 199 $759.52 128,242
3am 200 $762.14 128,715
4am 200 $762.14 128,715
5am 200 $762.14 128,715
6am 200 $762.14 128,715
7am 200 $762.14 128,715
8am 200 $762.14 128,715
9am 200 $762.14 128,715
10am 200 $762.14 128,715

All the stats had settled out completely by 3am, and were quite close to actuals by 2am. Impressive.

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