Search Engine Optimization (SEO) Glossary

Lead Bait:

An item added to a Web site to encourage a site visitor to provide their contact information. The identity of the user and their contact information are the “lead.” This information is used to establish contact for the purpose of generating sales.

The idea of lead baiting is to entice the visitor into exchanging contact information for something valuable, such as a white paper. This ensures that it is a mutually beneficial exchange.

Similar in concept to link bait.








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