Search Engine Optimization (SEO) Glossary

Sure you probably don't know what the Google Death Penalty is, but neither did we at one point in time. Below is a glossary of terms (jargon, really) seen in the Search Engine Marketing industry. Skim through and impress your friends when they ask about Doorway Pages.

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Glossary

XML
eXtensible Markup Language - A flexible way to create common information formats and share both the format and the data on the Web, intranets, and elsewhere.
XMPP
XMPP (Extensible Messaging and Presence Protocol) is a protocol based on Extensible Markup Language (XML) and intended for instant messaging (IM) and online presence detection. It functions between or among servers, and facilitates near-real-time operation. Currently, real-time search engines have adopted the XMPP protocol over traditional HTTP to render up to the second results.



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