Glossary

The original founder of Google Webmaster Central. Prior to joining Google in 2005, Vanessa worked for AOL. In June 2007, Vanessa left Google for Zillow, an online service company in the real estate space.

Video podcast,sometimes shortened to vidcast or vodcast, is a specialized podcast that refers to the distribution of video where RSS feed is used as a non-linear TV channel to which consumers can subscribe using a variety of media center or mobile multimedia devices.

Vlog or Vlogging for short, video blogging is a form of blogging using video as the medium instead of written posts. Can include an embedded video or links to other videos. Vlogging's popularity has steadily increased over the last 3 years.

A technique that uses pre-existing social networks to produce increases in brand awareness to achieve other marketing objectives through a virus-like spreading of media. It can include word-of-mouth, text messages, interactive Flash games, Advergames and increasingly online video.

A unique individual on a website. Unfortunately, some people unscrupulously equate visitors and leads, so that whenever someone clicks on an advertisement, they claim a new lead has been acquired. This can make comparing cost per lead from different people or companies confusing.

Also know as video SEO, involves techniques to improve video rankings in search engines.