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I was flipping through the SXSW Interactive 2012 schedule for Monday and I came across a session with a name that caught my eye, “Avoiding Bulls**t Personas: A Case Study”, I figured I would check it out. I went to the presentation that was given by Jill Christ, of Lyda.com and Stephanie Carter of BoltPeters. Read the rest of this entry »
Today is the 4th day of SXSW Interactive 2012 and the very first session that I wanted to check out was “Getting Bold Using Social Media” which was presented by Sandy Carter, VP Social Business Evangelist at IBM, based on a book she wrote called “Getting Bold: Using Social Media To Create A New Type of Business”. I was very interested in learning how business can fully integrate social media and what it really means when a business goes social. Read the rest of this entry »
Day three? Four? Of SXSW now. I’ve been working in the Apogee Results booth all day, but finally managed to get away for our CEO’s session with Lauren Vaccarello of Salesforce.com and Maura Ginty of Geographic Expeditions: Everything You Need to Know About B2B Marketing. Looks like it’s going to be another well-attended session! Read the rest of this entry »
#sxsw #nouxteam
SXSW 2012 Panel Bootcamp for a UX Team of None
Monday morning and this SXSW 2012 presentation is about do it yourself user experience testing. The panel for today is:
Loving the banner stands
So now I find myself combining what seem to be my two favorite themes of this year’s SXSW: privacy and neuromarketing. Woot! If you go back and look at a couple of my previous live blogs, you’ll easily find out that I have a deep seated interest in both subjects, as I firmly believe that as neuromarketing gains in popularity, privacy will only become a bigger concern for consumers. Thus, F**k Privacy: Neuromarketing Is the Web’s Future seems to be a perfect fit for those two interests. Apparently I’m not the only one interested in the subject, either, considering that 40 minutes before the session started the room was already 1/3 of the way full. Now, with 30 minutes to go, it’s at least halfway full with more people streaming in at a pretty steady clip. Read the rest of this entry »
So it’s the second day of SXSW Interactive 2012 and I was looking for an interesting presentation to check out and I flipped through my pocket guide and came across a featured session called “The Secret Lives Of Links” given by Jared Spool. The name caught my eye and I figured it would be interesting so I went. I walked over to a huge room and waited for the session to start while watching Andrew Federman begin his Ogilvy Notes Image Think board about the session. Soon enough the large room started to fill and Jared Spool took the stage. Read the rest of this entry »
This morning, I was forced to make a very difficult choice–listen to my bladder or stay in a session I wanted to see and risk being very uncomfortable for the better part of an hour. I chose to listen to my bladder (generally, I feel this is a good choice to make), left the session, and then found myself sitting in the Intercontinental SFA lobby on the second floor, checking Facebook. A lady comes around the corner and asks if I would be interested in an interactive session talking about digital privacy. Sure, I say, why not? I mean, I’m a marketer, so consumer privacy is something I have to be aware of. I’m also a consumer, and privacy is something I struggle with every day. So I went to the session, and kind of wish it had lasted longer because I would have liked to have played devil’s advocate just a bit. Read the rest of this entry »
Another packed house!
So this morning’s toss-up was between The State of Social Marketing and Consumer Patterns Revealed by Dating Site Insiders. I both love and hate that there are so many great topics going head to head. It looks like this session is going to be yet another packed one, which amazes me considering it’s 9:30 in the morning AND we lost an hour of sleep last night.
Panelists:
Brad McCarty, Managing Editor, The Next Web
Becky Brown, Intel
Joe Chernov, VP of Content Mktg, Eloqua
Tyler Willis, VP Business Dev, Unified Read the rest of this entry »
Today is day 2 of SXSW Interactive 2012 and I wanted to start off my morning by checking out a presentation called “100 Things Designers Need To Know About People”. I made my way over to Ballroom G of the Austin Convention Center and the room was packed with people wall to wall. There was only standing room so I stood in the back with a crowd of people that was flowing out of the door (this seems to be a reoccurring theme for me). Well we were all hanging around waiting for the speaker to arrive and we realize she is 10 minutes late and a SXSW Interactive team member came to the stage and said she hadn’t heard from her and she didn’t pick up her phone so she’s probably not going to be speaking. She added though that if someone wanted to speak to the crowd that they could take the stage. Read the rest of this entry »
During my first day at SXSW Interactive 2012, I decided to attend a session called “The Accidental Creative”. I can’t say that I knew exactly what that meant, but it sounded like something that would be right up my alley. So I made my way over to the location of Todd Henry’s presentation and to my surprise there were tons of people there and there was standing room only… so I stood in the back with a crowd of people that flowed out the door. Read the rest of this entry »