Good post. Just to add on..companies should not blabber on what they cant do. The worst a company can do to tarnish its brand is to not fulfill its promise. I have seen many organisations appointing brand gurus who write lots of blog posts stating n no. of good things about the organisation out of which none occur. This makes the customer realize the truth and finally ruins the brand completely. So one one hand brand management provides lots of strategies to improve the brand image whereas on other hand it can ruin it as well if not used effectively. Your comments on it.

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