BusinessWeek
eBay’s new advertising program is not intended to drive people to online auctions, but is rather designed for items with longer sales cycles, such as travel and jewelry. They’ve been testing the program on real estate for some time now.

The biggest risk eBay faces is confusing their audience with too many offerings. I think Yahoo suffers from this now. You’ll notice that Google’s SERPs are still rather simple.

This entry was posted on Friday, February 24th, 2006 at 11:31 am by admin and is filed under Google, Online Marketing, Yahoo. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.