On Monday, ComputerWorld reported that Google is partnering up with click-fraud detection firm Click Forensics in order to aid in the detection and reporting of search ad click fraud.

Also, Google has stated that it will now accept submissions from Factr, a product of Click Forensics that was created with the help of Yahoo, that gathers and submits click-quality reports. Through this reporting process, Google is hoping to help advertisers receive refunds for click frauds.

As a side note, Yahoo has previously paired with Click Forensics back in March, and was the first engine to allow a 3rd party to obtain additional feedback for the purposes of improving advertiser satisfaction and ROI

This entry was posted on Monday, October 13th, 2008 at 12:17 pm by mmbailey and is filed under Fraud Detection, Google, Online Marketing, Search Engines, Yahoo. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.