Google AdSense for Games in Beta
On Tuesday, Google announced their entry into the online video game advertising space with the launch of the beta version of Google Adsense for Games.
Through this program, video game creators can now display ads in their games in text, image, or video format and also have the authority of where these ads can be displayed on the site. Also, Adsense for Games beta users can control the ads that gamers can see through Adsense’s filtering options. Below is Google’s official promotional video which describes what games are part of the Google Adsense network:
Members of the Google AdWords team will sell in-game ad placements directly to top brand advertisers, letting the Adsense for Games beta users view targeted text and image ads based on content and demographic information. The below video shows how the ads can appear during game play:
According to the Google Adsense blog, “25% of Internet users play online games every week, which is over 200 million users worldwide.”
Eligible publishers must have a minimum of 500,000 game plays and over 80% of their web traffic coming from the U.S. or the U.K. In order to become an Adsense for games beta user, one must review the requirements and submit an application.
More information can be found on the Google Games site.
