http://www.apogee-search.com/Blog Your professional source for all the latest Search Engine Marketing news and events. Thu, 25 Feb 2010 05:02:27 +0000 http://backend.userland.com/rss092 en submit_url = 'http://www.apogee-search.com/Blog/index.php/blog-content-tip-%e2%80%93-incenting-employees-to-write-for-the-company-blog';We all know that Google loves new content and a blog can be a great way to continually create fresh content.  Many companies find that a blog becomes an integral part of their overall SEO strategy to drive more search engine traffic and increase Page Rank.  However, writing a blog post several times a month [...]]]> http://www.apogee-search.com/Blog/index.php/blog-content-tip-%e2%80%93-incenting-employees-to-write-for-the-company-blog?utm_source=rss&utm_medium=rss&utm_campaign=blog-content-tip-%25e2%2580%2593-incenting-employees-to-write-for-the-company-blog submit_url = 'http://www.apogee-search.com/Blog/index.php/post-holiday-ppc-clean-up';Ahhh, holidays. I’m guessing that about 50% of the country is hung over this chilly Monday morning due to either romantic champagne &  wine with a loved one, or contrary tequila shots & beer with friends or the TV. As you try to shake off the after-effects this holiday, remember to shake off any after-effects that [...]]]> http://www.apogee-search.com/Blog/index.php/post-holiday-ppc-clean-up?utm_source=rss&utm_medium=rss&utm_campaign=post-holiday-ppc-clean-up submit_url = 'http://www.apogee-search.com/Blog/index.php/your-site-needs-an-espresso-shot';During PubCon Vegas 2009, Matt Cutts hinted that Google will start considering page load time in their organic search ranking algorithm in 2010.  Google already factors the time the pages on your site take to populate into its quality score, a metric used for Pay Per Click customers to reward higher quality sites with top [...]]]> http://www.apogee-search.com/Blog/index.php/your-site-needs-an-espresso-shot?utm_source=rss&utm_medium=rss&utm_campaign=your-site-needs-an-espresso-shot submit_url = 'http://www.apogee-search.com/Blog/index.php/live-search-results-from-google';Google Social Search has gone live, literally. Now when you search for a topic, Google’s universal search results feature real-time updates from social networks such as Facebook, MySpace, FriendFeed, Jaiku, Identi.ca , and Twitter, all of which have partnered with the search engine giant. So don’t be alarmed when you see tweets appearing [...]]]> http://www.apogee-search.com/Blog/index.php/live-search-results-from-google?utm_source=rss&utm_medium=rss&utm_campaign=live-search-results-from-google submit_url = 'http://www.apogee-search.com/Blog/index.php/optimizing-for-social-search';The dawn of a new search marketing era is upon us, marked by the rising glow emanating from Twitter deals between Microsoft’s Bing and soon after, Google. Providing real-time search results from social media outlets is a game changing addition to how people search and find information online and puts more pressure on the delicate [...]]]> http://www.apogee-search.com/Blog/index.php/optimizing-for-social-search?utm_source=rss&utm_medium=rss&utm_campaign=optimizing-for-social-search submit_url = 'http://www.apogee-search.com/Blog/index.php/apogee-teamwork-at-the-local-food-bank'; Recently, Apogee Search’s team of do-gooders returned to the Capital Area Food Bank of Texas (CAFB) for more volunteering and food processing fun. CAFB relies on the kindness and strong backs of their volunteers to fulfill their mission of nourishing the hungry people of Texas and leading the community in ending hunger. Currently, [...]]]> http://www.apogee-search.com/Blog/index.php/apogee-teamwork-at-the-local-food-bank?utm_source=rss&utm_medium=rss&utm_campaign=apogee-teamwork-at-the-local-food-bank submit_url = 'http://www.apogee-search.com/Blog/index.php/austin-restaurant-week-and-beefing-up-your-content'; Is the content on your site linkable?  Does it need to be beefed up?  Do you deserve to be ranked on the first page?  No, yes, no?  We’ll use Austin Restaurant Week to illustrate the idea behind creating sumptuous, linkable content to garner incoming links.  Google is hungry and you need to feed it. First, what [...]]]> http://www.apogee-search.com/Blog/index.php/austin-restaurant-week-and-beefing-up-your-content?utm_source=rss&utm_medium=rss&utm_campaign=austin-restaurant-week-and-beefing-up-your-content submit_url = 'http://www.apogee-search.com/Blog/index.php/blindsearch-which-search-engine-will-you-choose';Brands influence purchases; there is really no argument about that. The art of advertising has paired a brand with a single adjective since the ads moved beyond basic product descriptions. For example: Coca-Cola=Classic, Gatorade=Quench, and Volvo=Safety. In today’s market, Google=Search and Bing=Decide. What would happen if brands were to disappear and only the bare bones, [...]]]> http://www.apogee-search.com/Blog/index.php/blindsearch-which-search-engine-will-you-choose?utm_source=rss&utm_medium=rss&utm_campaign=blindsearch-which-search-engine-will-you-choose submit_url = 'http://www.apogee-search.com/Blog/index.php/microsoft-yahoo-now-what';The dust has begun to settle in the Microsoft/Yahoo! deal that took place last week. Now we can finally begin to see what it really means… or can we? This specific topic can be broken down and analyzed in a million different ways. The implications on SEO, ad space, search engine market share, user interface [...]]]> http://www.apogee-search.com/Blog/index.php/microsoft-yahoo-now-what?utm_source=rss&utm_medium=rss&utm_campaign=microsoft-yahoo-now-what submit_url = 'http://www.apogee-search.com/Blog/index.php/seo-implications-of-bing-part-2-serps';My last post explored the possible differences between Bing’s new algorithm and Google, affirming some commonly cited variances and discovering others that had little or no evidence. Though there were some confirmed differences between the way Bing and Google determine the rankings of natural results, they would probably have little impact on search engine optimization [...]]]> http://www.apogee-search.com/Blog/index.php/seo-implications-of-bing-part-2-serps?utm_source=rss&utm_medium=rss&utm_campaign=seo-implications-of-bing-part-2-serps