Comments on: Driving Traffic to Events with Paid Search http://www.apogeeresults.com/Blog/index.php/driving-traffic-to-events-with-paid-search?utm_source=rss&utm_medium=rss&utm_campaign=driving-traffic-to-events-with-paid-search Your professional source for all the latest Search Engine Marketing news and events. Thu, 18 Feb 2010 16:41:00 +0000 http://wordpress.org/?v=2.9 hourly 1 By: Vivian Chang http://www.apogeeresults.com/Blog/index.php/driving-traffic-to-events-with-paid-search/comment-page-1#comment-199216 Vivian Chang Wed, 12 Nov 2008 15:33:57 +0000 http://www.apogee-search.com/Blog/?p=1125#comment-199216 Great point, Alissa. The opposite suggestion may also be worth trying - if you're targeting a specific city, include some broader geo keywords. For example, 'texas marathon' when you're targeting Austin. Only be sure to emphasize where the event actually is. Great point, Alissa. The opposite suggestion may also be worth trying – if you’re targeting a specific city, include some broader geo keywords. For example, ‘texas marathon’ when you’re targeting Austin. Only be sure to emphasize where the event actually is.

]]> By: Nadia King http://www.apogeeresults.com/Blog/index.php/driving-traffic-to-events-with-paid-search/comment-page-1#comment-199207 Nadia King Wed, 12 Nov 2008 15:15:15 +0000 http://www.apogee-search.com/Blog/?p=1125#comment-199207 Just a quick shoutout to the SEO peanut gallery: In some cases, you may not have time to merge your events with SEO efforts, but we'd definitely encourage companies and organizations out there to try! I bet you are promoting that event in other ways - use that same terminology on your event page on your site so that users who see the billboard but don't quite remember the URL can find you. Also, bloggers are looking for topics to talk about (read: link to) so if you have a page dedicated to your event on your site, that gives bloggers an opportunity to inform their readership by linking to the event. After the fact, you have some options, as well- you can redirect that page to a more general "Events" or "Calendar" page, or you could update the page to say that the event is past (perhaps upload some pictures from it!) or post links to find related events. Just a quick shoutout to the SEO peanut gallery:

In some cases, you may not have time to merge your events with SEO efforts, but we’d definitely encourage companies and organizations out there to try!

I bet you are promoting that event in other ways – use that same terminology on your event page on your site so that users who see the billboard but don’t quite remember the URL can find you. Also, bloggers are looking for topics to talk about (read: link to) so if you have a page dedicated to your event on your site, that gives bloggers an opportunity to inform their readership by linking to the event.

After the fact, you have some options, as well- you can redirect that page to a more general “Events” or “Calendar” page, or you could update the page to say that the event is past (perhaps upload some pictures from it!) or post links to find related events.

]]> By: Alissa Ruehl http://www.apogeeresults.com/Blog/index.php/driving-traffic-to-events-with-paid-search/comment-page-1#comment-199012 Alissa Ruehl Tue, 11 Nov 2008 18:22:27 +0000 http://www.apogee-search.com/Blog/?p=1125#comment-199012 Another helpful tip is to put the city name in the ad copy if you're using a broad Geo area. Some people will come to Austin from Houston for an event, but some might not. Being clear in the ad copy will save you money and save some people frustration. That is, if you have a few spare characters ;) Another helpful tip is to put the city name in the ad copy if you’re using a broad Geo area. Some people will come to Austin from Houston for an event, but some might not. Being clear in the ad copy will save you money and save some people frustration.

That is, if you have a few spare characters ;)

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