Update: Thanks to the generosity of BuzzStream, 25 lucky people will have access to the private beta test for the link building management tool. The first 25 people to comment will be sent the access code. Please include your email address in your comment. Once the BuzzStream beta test is over, the tools will be on a subscription-based model.

The second installment of Apogee Search’s SEO Toolbox features BuzzStream for Link Building, a fully integrated set of tools designed to boost SEO efforts by gaining inbound links and improving search rankings.

BuzzStream for Link Building is a CRM tool that enables search marketers to build and manage links effectively. It assists in creating relationships with potential link partners and organizing those efforts by streamlining link research and enhancing link-tracking capabilities.

BuzzStream makes link building easy to:

• Quickly identify and save contact information and site metrics
• Track and manage paid and unpaid links
• Develop outreach campaigns using releationship views and automation tools
• Track your efforts and monitor your partners
• Immediately know if your links become nofollowed

Apogee Search’s Manger of Natural Search Services Nadia King suggests that BuzzStream may not yet be appropriate for agencies. It does not have application programming interface or the ability to export to Excel currently, which creates data entry problems for companies that use multiple database systems. However, Nadia praises its ability to streamline search marketer’s link building efforts and is excited to see the tool mature.

This entry was posted on Wednesday, April 1st, 2009 at 3:56 pm by kturner and is filed under Link Building, Search Engine Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.