Brands influence purchases; there is really no argument about that. The art of advertising has paired a brand with a single adjective since the ads moved beyond basic product descriptions. For example: Coca-Cola=Classic, Gatorade=Quench, and Volvo=Safety. In today’s market, Google=Search and Bing=Decide. What would happen if brands were to disappear and only the bare bones, [...]

The dust has begun to settle in the Microsoft/Yahoo! deal that took place last week. Now we can finally begin to see what it really means… or can we? This specific topic can be broken down and analyzed in a million different ways. The implications on SEO, ad space, search engine market share, user interface [...]