My last post explored the possible differences between Bing’s new algorithm and Google, affirming some commonly cited variances and discovering others that had little or no evidence. Though there were some confirmed differences between the way Bing and Google determine the rankings of natural results, they would probably have little impact on search engine optimization [...]

It is anything but a secret that today’s consumers rely heavily on the use of their smartphones to accomplish previously desktop dominated tasks. It can even be argued that the ease of use of mobile devices has overthrown its desktop counterpart as the weapon of choice for solving every day quandaries. The growing use of [...]

New York Attorney General Andrew Cuomo announced yesterday that Lifestyle Lift, a cosmetic surgery company providing “facial-firming procedures,” will pay $300,000 in penalties and costs for publishing false reviews of the company and its procedures on the Internet. The company must also cease posting fake reviews and testimonials online and clearly disclose Internet content for [...]

In this week’s edition of SEO Odds & Ends, I’m shifting gears into the nonprofit SEO space. I came across Liberty Hill Foundation’s website and found their slogan to be impressive–”30 Years of Change, Not Charity.” As a fan of participating in change instead of throwing money at problems, this spoke to me and I [...]

The release of Bing, Microsoft’s new search engine, was accompanied by much commotion among SEO specialists. The early public release shook up the day-to-day lives of search marketers – all of a sudden, one of the familiar “big three” got a facelift.
Much of the uproar was focused on the marketing surrounding Bing, its share of [...]

Recently, I had the opportunity to sit down with Alissa Ruehl, Manager of Website Effectiveness Consulting at Apogee Search, to discuss the best strategies for increasing conversion rates.
SEO and PPC efforts can drive qualified traffic to your website, but in order to justify the time, effort, and expense, the site must be able to convert [...]

Is anyone else dragging from copious amounts of sunshine, fireworks and Dr. Pepper? I hope your 4th treated you well, and that you encountered plenty of hot dogs, burgers, 7-layer dips, double decker boats, wakeboards, and sunscreen, of course. Now, to the links we go!
Link: Traffic Drops and Site Architecture Issues
Love: myth busters. Google covers a couple [...]

For this week’s installation of SEO odds & ends, I really had to dig–fireworks companies around Austin don’t have a great presence in the search engines. I’m basing these comments on my personal searches for “austin fireworks” in Google, Yahoo, and Bing. A few factors are causing the lack of individual fireworks shops/stands in search [...]