Your professional source for all the latest Search Engine Marketing news and events.

Archive for April, 2009

Google’s Keyword Tool adds Local and Global Search – Helpful or Useless?

Wednesday, April 29th, 2009

Although not many people have been talking about it, Google made a fairly major change to the Google Adwords interface last week, including some significant changes to the Google Adwords keyword tool.
Change is Good
The Google Adwords keyword tool has changed over time, and overall, the tool continues to be a great resource for search marketers. [...]

Redesign Your Website While Preserving Search Rankings

Wednesday, April 22nd, 2009

As an Account Manager at Apogee Search, Kate van Ravenhorst has helped various clients implement website redesigns. Through her experiences Kate has discovered a few best practices for implementing a successful website redesign, and she was kind enough to share her knowledge with me.
When a company chooses to employ a website redesign there are a [...]

Keyword Research for Improved SEO

Friday, April 17th, 2009

I recently spoke with Jay Brock, a Natural Search Consultant at Apogee Search, about SEO keyword research. Jay provided insight into the importance of SEO keyword research, strategies for developing keyword lists, and highlighted tools to help evaluate keyword success.
Quality SEO keyword research should be the foundation for all SEO efforts. Since SEO can take [...]

Twitter as a Real-Time Search Engine

Tuesday, April 14th, 2009

It took me awhile to join the Twitterverse. I signed up about a year ago, tweeted that same day and then let my account sit for three months. Who wants to hear about me cutting my fingernails, I thought. No one. Cutting your fingernails is banal. Boring. Again, no tweet needed to inform the [...]

BuzzStream Streamlines Link Building

Wednesday, April 1st, 2009

Update: Thanks to the generosity of BuzzStream, 25 lucky people will have access to the private beta test for the link building management tool. The first 25 people to comment will be sent the access code. Please include your email address in your comment. Once the BuzzStream beta test is over, the tools [...]