Oscar Pico, a Senior Natural Search Specialist at Apogee Search, recently took time to get me acquainted with Google’s SearchWiki. He discussed what Google’s SearchWiki is and how it can affect search engine marketing campaigns.
Launched in November 2008, the Google SearchWiki allows searchers to personalize Google search results by ranking, removing/adding web pages and sharing [...]

Early this week, Google announced two new developments with regards to natural search results — additional related queries to the searcher’s original query, and longer snippets for long tail search queries.
Development #1: Additional concepts (listed under “Searches related to: …”) will be listed for more searches. The Google blog explains that the algorithm can “better [...]

Tanya Green, a Paid Search Analyst at Apogee Search, took a few minutes to tell me about paid search content campaigns. She shared insights on how content campaigns differ from traditional pay-per-click campaigns, how to implement a content campaign, and optimization tips.
A content campaign is a type of paid search campaign that enables your ads [...]

This is the first installment of the SEO Toolbox Series, which will highlight useful tools for search engine optimization.
The first featured tool is Xenu’s Link Sleuth, also called Xenu.  Xenu is a computer program that tests websites for broken hyperlinks. It performs link verification on text, images, frames, plug-ins, backgrounds, local image maps, style sheets, scripts [...]

I recently spoke with Nadia King, manager of natural search services at Apogee Search. She described the relationship between SEO and public relations (PR), and how they can complement your online efforts.
Nadia began by stating that SEO can help your PR efforts to advance your brand, particularly through press release optimization. Press release optimization is [...]

Last night I spoke at the Austin Internet Marketing Meetup, which is organized by Laura Alter. There are professionals of all kinds in the group — some that focus primarily on SEO for their career, some that have their own business and want tips for online success, and others that are in a traditional marketing [...]