Google Hot Trends is one of the most useful tools Google offers. It shows a list of keywords that have seen a spike in search traffic recently.
Unlike most search marketing tools, whose data is at least a day (if not months) old, Google Hot Trends generally shows data from the previous hour. That is about [...]

Google may have finally answered my PPC prayers.
The ability to set monthly budgets on my Google AdWords campaigns has been a constant item on my wish list. Google’s current daily budget system started for a valid reason: set only a monthly budget and you risk running out of dollars early each month. But the reality of today’s [...]

When a new year rolls around, a flurry of activity usually occurs with businesses wanting to create new websites. On one hand, this makes sense – many times, marketing budgets are renewed, or maybe the holiday season went better than planned so there is extra cash to invest in the company. From a search engine [...]

It is said that in every market (even down markets) there is opportunity, and nobody wants to remind advertisers of that more than Google.  And for good reason – media speculation abounds with optimistic predictions of SEM being relatively insulated from economic recession.  As advertisers demand more accountability from their dollars and rein in once bountiful [...]

I live in Austin.  Traffic is bad.  No, it’s not NYC bad or LA bad, but it’s still relatively bad.  Interstate 35 is probably my least favorite highway of all time – and I-40 between Little Rock, AR and Memphis, TN isn’t exactly the yellow brick road.  We certainly need to do something about public [...]

So here we are, the infamous “prediction post”…we knew you couldn’t resist, so neither could we. Last year brought so many important changes to the search engine marketing industry, and even more substantial refinements await in 2009 as search engines continue to tweak their algorithms and work to deliver the results that users are searching [...]

It’s a proud day today at Apogee Search.
We officially announced that Google has recognized Apogee Search as a Google Website Optimizer™ Authorized Consultant (WOAC). We are one of a select group of companies worldwide (currently only 16 total) that have been awarded this recognition by Google.
“This prestigious certification from Google Website Optimizer reflects our [...]