Not long ago I blogged about research done by Google on the OpenID platform. Let’s do a quick rehash (cue NFL Primetime music. No, seriously, open a link in another tab and listen as you read):
What is OpenID?
“OpenID eliminates the need for multiple usernames across different websites, simplifying your online experience.”
Why should I care about [...]

How much is a keyword in your URL worth? If money is no object, how does $185,000 sound? ICANN, the governing body of domain registration, has proposed this as the price for buying a new top-level domain (TLD). So instead of www.thehatstore.com being your website’s URL, that’s the cost to enable you (and conceivably [...]

Microsoft unveiled a new web-based operating system at its Professional Developers Conference in Los Angeles, Windows Azure. This “Windows for the cloud” works under the same premise as Google Docs, a cloud computing suite of applications that stores a person’s data on the Internet rather than on his or her own computer. According [...]

I interviewed Darby Tober, Natural Search Consultant at Apogee Search. She shared some valuable information about video optimization with me. A summary of our discussion follows:
Darby explained that video optimization is the process of taking steps to ensure that your videos are found by search engines and are accessible on video sharing sites. These [...]

Each year, Beloit College releases The List.  The List, “…provides a look at the cultural touchstones that shape the lives of students entering college,” and is composed by Beloit’s Keefer Professor of the Humanities Tom McBride and Public Affairs Director Ron Nief. I came across The List while Stumbling the other night and [...]

In his recent article for Wired, Valleywagger Paul Boutin makes the claim that “Blogging is so 2004″ and ones’ efforts are better spent on Twitter or YouTube.
Writing a weblog today isn’t the bright idea it was four years ago. The blogosphere, once a freshwater oasis of folksy self-expression and clever thought, has been flooded by [...]

Over the past several months, the battleground for my name, “Robert Elwell,” as a search term has been like trench warfare. While getting it from the top 30 to the top five in months prior, my personal website often suffered in terms of optimization due to a lack of external links and somewhat low keyword [...]

Yahoo! Sponsored Search advertisers can now geo-target ads at the country, city or ZIP code level, according to an announcement yesterday on the Yahoo! Search Marketing Blog.
Yahoo! joins Ask.com as the only major search engine to offer specific ZIP code-based targeting to advertisers. Google AdWords currently allows advertisers to use ZIP codes as a basis [...]

Bloomberg.com reported that Google’s third quarter was extremely profitable. Google’s net income rose to $1.35 billion or $4.24 a share which is up from $1.07 billion or $3.38 a share from last year.
Google is crediting the popularity of paid search ads for their recent increase in revenue. Advertisers are moving away from more traditional [...]

A recent study undertaken by Opera, the browser development company, finds that only 4.13% of the web complies to W3C standards. What this means for SEO is that search engine developers need to build applications that are prepared to deal with “junk code”. Because of this, more than likely, what you’re optimizing for [...]