There’s a scene in the HBO sitcom Lucky Louie where the main character Louie is going to apply to flight school.  He heads down to the library to make a copy of a document and, once finished with the difficult task of pressing Copy, ship out the application – flight school there he goes.  However, [...]

Here are some great things our clients have been saying about Apogee lately:

“Rimini Street has enjoyed working with Apogee Search for years, and our long relationship is due to the consistent, high-quality results on both paid search and natural search. Technology is a competitive industry, but we have seen great results from the campaigns, [...]

In the past, Companies would hire a PR firm to create press releases on their behalf, and those releases would be distributed to shareholders, key partners and newsletter subscribers who were interested in keeping up with the company happenings. However, in the age of the search engine, press releases can now serve a dual [...]

Undeniably, what currently works in Search Engine Optimization (SEO) occupies a majority of the collective mind of Apogee’s SEO department – links, links, links, on-page recommendations in the form of content, internal linking and tag optimizations, among others. However, we are also keenly aware of the future – that is, what does the future hold? [...]

As part of Google’s celebration for their recent 10th birthday, the search engine giant has announced that it will award $10 million to “those who help the most.”
Project 10v100, (pronounced ten to the one hundredth) a new competition being held by Google, is a call for all new ideas to help as many people [...]

Google unveiled their new cell phone called “Dream” on Tuesday. Photos and videos of the device have leaked to major media outlets and consumers are buzzing about the new product.
While the Dream is certainly not as sleek or shiny as Apple’s iPhone, it offers several new features that will improve mobile online access. The [...]

Anyone watch Curb Your Enthusiasm?  If you do, remember when Larry stole those flowers from the roadside memorial? So bad, and yet I found myself laughing the laugh of a rotund, middle-aged man watching America’s Funniest Home Videos (okay, so I still watch AFV, but I am neither rotund nor middle-aged).
Anyway, in a very interesting [...]

Mobile search engine ChaCha has revolutionized searching by employing human employees to provide results. While Google SMS and other text messaging search engines have been around for several years, ChaCha is the first to win several awards for its unique services.
“ChaCha is much more helpful to mobile phone users than typical computer-driven search engines,” [...]

Apogee Search’s Alissa Ruehl, Manager of Website Effectiveness Consulting, has joined the Search Engine Marketing Journal as Editor of Paid Marketing and Pay-Per-Click.
Ruehl will participate in the peer editing process of scholarly papers written on paid search. She has been a champion for integrating paid search data into multi-level, online and offline tracking systems, [...]

Google has filed a patent for sea-faring computer centers. The centers would use the movement of the waves as an energy-generating source and could use the water to cool the computers.
The massive amount of information that industry giants have to deal with has promoted many to get creative when searching for ways to cut [...]